You will do us proud if you will boost the E[gypt] E[xploration] S[oci- ety] and the Amarna digs in your book, on the re-edition of which I congratulate you. Your way of dealing with our cracked friend Crack- enaten appeals more to the Great British Public than mine: I don't think that people like him to be made out a common Garden-city crank, as I represent him. Ah me! I fear I am unrcgenerate: no uplift about
. . . Forgive my frivolity. But Akhenaten always makes me feel frivolous. He was the sort of person I always want to poke in the ribs and hear him crow and gasp. I am afraid he would really have felt obliged to sacrifice me to Amun with his own hand if I had lived in his times, for I have no bump of reverence, and have always mocked at prophets.
Yours ever, H. R. Hall3
H. R. Hall's witty and allusive letter is full of in-jokes about his and Weigall's academic contemporaries - it pokes fun at some of Petrie's personal habits, for instance. But it really focuses on ways of packaging the pharaoh to make him attractive to a mass audience. In May 1922, with Tutankhamun's tomb still to be discovered, Akhenaten was the first ancient Egyptian celebrity, born from a union between archaeology and its presentation in modern mass media. Through the mixture of text and image in journals like
Hall understood the progressiveness of Akhenaten's ideas in terms of the 1920s. His Akhenaten lives in a garden suburb - the epitome of a certain kind of bourgeois domestic ideal - and approves of the radical educational methods of Maria Montessori. Not everybody was so impressed with Akhenaten's modernity. Conservatives like Rudyard Kipling thought rather differently about him. In 1925 Kipling received a rather handsome birthday present from the novelist
Henry Rider Haggard — a ring found at Amarna and inscribed with Akhenaten's name. Kipling's thank-you note to Haggard says:
Just a line on my return from town to thank you a hundred times for Akhenaton's Seal (I'm sure he kept it in his Library) which you needn't tell me has no duplicate. It won't be lost - ins'h Allah! And it's going into safe and honourable keeping. I don't care so much about Akhenaton's dealings with it (he probably countersigned a lot of tosh of the Social Progress nature before he was busted).4
Akhenaten is so deeply associated with progress and modernity that he could be encountered in London's newly built garden suburbs, but is also a slightly ridiculous figure, 'a Montessori prig' and believer in 'Social Progress'. He is a paradoxical thing, a thoroughly modern pharaoh.