Читаем Английский язык. Практический курс для решения бизнес-задач полностью

5. sole proprietorship – единоличное владение

6. short-term (current) assets – текущие (краткосрочные) активы

7. long-term (fixed) assets – долгосрочные (внеоборотные) активы

8. seasonal commercial loan – сезонный коммерческий кредит

9. installment loan – кредит с погашением в рассрочку

10. collateralized loan – обеспеченный кредит

11. credit card advance – аванс по кредитной карте

12. lump sum – единая сумма

13. compensating balance – компенсационный остаток

14. deposit account (DA) – депозитный счет

15. executive summary – резюме

16. five Cs (capacity to repay, capital, collateral, conditions, character) – пять аспектов оценки при предоставлении кредита

17. pledge n – залог, обеспечение, заклад; дар; обет; обещание

pledge v – закладывать, связывать обещанием, заверять

18. reference n – ссылка; справочник; упоминание; рекомендация; отношение; полномочие

19. net worth – чистая ценность

20. profit and loss statement (P&L) – отчет о прибылях и убытках

21. ratio analysis – анализ коэффициентов

22. gross profit margin – маржа валовой прибыли

23. operating profit margin – маржа операционной прибыли

24. extraordinary items – экстраординарные события (чрезвычайные обстоятельства)

25. quick ratio (acid test ratio) – коэффициент быстрой ликвидности

26. checking account – чековый (текущий) счет

27. current ratio – коэффициент текущей ликвидности

28. debt ratio – отношение заемного капитала к собственному

29. turnover ratio – коэффициент оборачиваемости

30. collection period ratio – средний срок инкассации поступлений

31. days to sell inventory ratio – средний срок продажи запасов

32. days purchases in accounts payable ratio – средний срок оплаты поставщиков

33. pro forma – гипотетический


Exercise 1*. Find synonyms to the following terms and make sentences of your own using these synonyms.

quick ratio; long-term assets; preferred stock; leverage; margin trading; face value; inventory; all-equity financed firm; income statement; strike price


Exercise 2. Make a dialogue between an entrepreneur who needs to raise funds for his business and a commercial banker. As a banker, you should decide whether you are going to extend credit to this business and explain why you consider reasons for viewing this enterprise an attractive credit opportunity.


Exercise 3. Write a loan application for your business. Invent a bank’s response denying a loan and supplying reasons for a denial.


Exercise 4. Write a business plan for your company using the following outline.


Sample Business Plan


Title Page

Name of Company, Date, Contact Information, etc.

Table of Contents

Executive Summary

Business Concept

Company

Market Potential

Management Team

Distinct Competencies

Required Funding and its Use

Exit Strategy


Main Sections

I. Company Description

Mission Statement

Summary of Activity to Date

Current Stage of Development

Competencies

Product or Service

Description

Benefits to Customer

Differences from Current Offerings

Objectives

Keys to Success

Location and Facilities


II. Industry Analysis

Entry Barriers

Supply and Distribution

Technological Factors

Seasonality

Economic Influences

Regulatory Issues


III. Market Analysis

Definition of Overall Market

Market Size and Growth

Market Trends

Market Segments

Targeted Segments

Customer Characteristics

Customer Needs

Purchasing Decision Process

Product Positioning


IV. Competition

Profiles of Primary Competitors

Competitors’ Products/Services & Market Share

Competitive Evaluation of Product

Distinct Competitive Advantage

Competitive Weaknesses

Future Competitors


V. Marketing and Sales

Products Offered

Pricing

Distribution

Promotion

Advertising and Publicity

Trade Shows

Partnerships

Discounts and Incentives

Sales Force

Sales Forecasts


VI. Operations

Product Development

Development Team

Development Costs

Development Risks

Manufacturing (if applicable)

Production Processes

Production Equipment

Quality Assurance

Administration

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