Английский язык. Практический курс для решения бизнес-задач

Exercise 4.employment, retirement, remuneration, promotions, appraisal, welfare, seniority, minority, staff, flexibility, operating costs, tasks, generalist, rotate, training, key performance indicators, recruitment, operational level, efficiency, commitment, focus, hands-on, trouble shooter, subordiante, development, decision making, embedded, values

Lesson 5

Exercise 3.Henry Ford – 5, Pavel Tretiakov – 2, Lee Iacocca – 3, Steve Jobs – 1, Vagit Alekperov – 5.

Exercise 4.CEO, transformed, market value, innovations, legacy, division, payroll, layoffs, focused, efficiency, cost structure, acquire, problem solving, differentiating, job evaluations, staff, rewarded, closing deals, leadership, reducing costs, launched, customers, suppliers base

Lesson 6

Exercise 2. value, estimate, assess, appraise, evaluate, rate

Exercise 4. execs, profits, performance, CEOs, revamped, underachieving, strategic decisions, pursue, overrated, brand, R&D team, outsourcing, price wars, value, shares, rebound, revenues, trends, shareholders, counterpart, growth, installations, approach, acquisition, shareholder value, deal, bid, competitor, fail, drive, boom, market niche, communications, failure, single-digit, stock price, stability, competition, cut costs

Lesson 7

Exercise 3.aim, target, end, task, objective, goal, mission, purpose

Exercise 4.progresses, marketing strategy, marketing mix, product awareness, branding, patents, trademarks, low penetration pricing, market share, high «skimming» pricing, development costs, selective, innovators, early adopters, communications, brand preference, features, demand, audience, diminishes, objective, maximizing, differentiate, incentives, focuses, maintain, reduce costs, loyal niche segment, discontinue, inventory

Lesson 8

Exercise 1.The following statements are not correct: 1, 2, 4, 5, 7, 9, 10.

Exercise 2.make-and-sell marketing, sense-and-respond marketing, mass marketing, customized marketing, transaction marketing, relationship marketing, mediated marketing, direct marketing, single-channel marketing, multichannel marketing, product-centric marketing, customer-centric marketing, segment marketing, niche marketing, one-to-one marketing, Web marketing, database marketing, telemarketing, experiential marketing

Exercise 3.measure, performance, apply, superior, strategic management, evaluate, industry, develop, adopt, one-off, challenge, competitive, data, references, design, implementation, objectives, scope, support, approach, identify, surveys, implement, pilot, strategies, compete, focuses, perform, achieve, ranging, misunderstanding

Lesson 9

Exercise 3. corporate strategy, core, core competence, lower cost, consolidate, adapt, skills, portfolio, primacy, corporation business units, add value, competence building, access, perceived, competitors, enhancement, focus, world leadership, identified, perform, share

Lesson 10

Exercise 5.business strategy, fragmented, player, concentrated, strategic planning, predict, goal, intelligence, range, strategy decisions, drive, response profile, offensive, defensive, estimated, leverage

Lesson 11

Exercise 2.1. focused, 2. outcome, 3. drivers, 4. implemented, 5. objective, 6. incurred, 7. link, 8. customized

Exercise 4.tools, capability, performance, defect, morale, measure, pioneered, focuses, deviations, critical, variation, stability, delivering, perfection, number, figure, eliminate, zero-defects, origin, training, responsibility, supervise, scope, goals, implement, sponsors, objectives, occurrence, data, mapped, verified, identifying, effective, controls, sustain

Lesson 12

Exercise 2. Statements 1, 4, 5, 7, 9, 10, 13 are not correct.

Exercise 3. 1. message, 2. cost of capital, 3. dividend, 4. performance, 5. peer, 6. NPV, 7. appreciation, 8. economic profit, 9. stock market

Exercise 4.corporate value, segments, worldwide, applied, goal-driven, decentralized, gaps, target, budgeted, reporting, linked, proactive, earning power, cost of capital, rate of return, profitability, benchmark, bonus, remuneration, performance, expansion, business units, withdrawal, entry, value generators, cash providers, dividend, core

Lesson 13

Exercise 2. 1. takeover; 2. outsider; 3. venture; 4. stock exchange; 5. volatility; 6. collusion; 7. bribe; 8. sophisticated