Freedom In the Cloud

Because he harnessed Friday night. That is, everybody needs to get laid and he turned it into a structure for degenerating the integrity of human personality and he has to a remarkable extent succeeded with a very poor deal. Namely, “I will give you free web hosting and some PHP doodads and you get spying for free all the time”. And it works.

That’s the sad part, it works.

How could that have happened?

There was no architectural reason, really. There was no architectural reason really. Facebook is the Web with “I keep all the logs, how do you feel about that?” It’s a terrarium for what it feels like to live in a panopticon built out of web parts.

And it shouldn’t be allowed. It comes to that. It shouldn’t be allowed. That’s a very poor way to deliver those services. They are grossly overpriced at “spying all the time”. They are not technically innovative. They depend upon an architecture subject to misuse and the business model that supports them is misuse. There isn’t any other business model for them. This is bad.

I’m not suggesting it should be illegal. It should be obsolete. We’re technologists, we should fix it.

I’m glad I’m with you so far. When I come to how we should fix it later I hope you will still be with me because then we could get it done.

But let’s say, for now, that that’s a really good example of where we went wrong and what happened to us because. It’s trickier with gmail because of that magical untouched by human hands-iness. When I say to my students, “why do you let people read your email”, they say “but nobody is reading my email, no human being ever touched it. That would freak me out, I’d be creeped out if guys at Google were reading my email. But that’s not happening so I don’t have a problem.”

Now, this they cannot say about Facebook. Indeed, they know way too much about Facebook if they let themselves really know it. You have read the stuff and you know. Facebook workers know who’s about to have a love affair before the people do because they can see X obsessively checking the Facebook page of Y. There’s some very nice research done a couple of years ago at an MIT I shouldn’t name by students I’m not going to describe because they were a little denting to the Facebook terms of service in the course of their research. They were just scraping but the purpose of their scraping was the demonstrate that you could find closeted homosexuals on Facebook.

They don’t say anything about their sexual orientation. Their friends are out, their interests are the interests of their friends who are out. Their photos are tagged with their friends who are out and they’re out except they’re not out. They’re just out in Facebook if anybody looks, which is not what they had in mind surely and not what we had in mind for them, surely. In fact, the degree of potential information inequality and disruption and difficulty that arises from a misunderstanding, a heuristic error, in the minds of human beings about what is and what’s not discoverable about them is not our biggest privacy problem.

My students, and I suspect many of the students of teachers in this room too, show constantly in our dialog the difficulty. They still think of privacy as “the one secret I don’t want revealed” and that’s not the problem. Their problem is all the stuff that’s the cruft, the data dandruff of life, that they don’t think of as secret in any way but which aggregates to stuff that they don’t want anybody to know. Which aggregates, in fact, not just to stuff they don’t want people to know but to predictive models about them that they would be very creeped out could exist at all. The simplicity with which you can de-anonymize theoretically anonymized data, the ease with which, for multiple sources available to you through third and fourth party transactions, information you can assemble, data maps of people’s lives. The ease with which you begin constraining, with the few things you know about people, the data available to you, you can quickly infer immense amounts more.