Читаем Корпоративная презентация: Как продать идею за 10 слайдов полностью

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
Перейти на страницу:

Похожие книги

100 абсолютных законов успеха в бизнесе
100 абсолютных законов успеха в бизнесе

Почему одни люди преуспевают в бизнесе больше других? Почему одни предприятия процветают, в то время как другие терпят крах? Известный лектор и писатель по вопросам бизнеса нашел ответы на эти очень трудные вопросы. В своей книге он представляет набор принципов, или `универсальных законов`, которые лежат в основе успеха деловых людей всего мира. Практические рекомендации Трейси имеют вид 100 доступных для понимания и простых в применении законов, относящихся к важнейшим сферам труда и бизнеса. Он также приводит примеры из реальной жизни, которые наглядно иллюстрируют, как работает каждый из законов, а также предлагает читателю упражнения по применению этих законов в работе и жизни.

Брайан Трейси

Деловая литература / Маркетинг, PR, реклама / О бизнесе популярно / Финансы и бизнес
Доверительный маркетинг
Доверительный маркетинг

Написанная ярким и лаконичным языком книга Сета Година — вице-президента Yahoo! по прямому маркетингу — показывает, как компании могут сделать из незнакомца друга и затем превратить его в покупателя.Каждый человек стремится разумно тратить свое время. Заметить новый товар, уделить ему внимание — это, безусловно, сознательный акт. Поэтому, чтобы продать товар покупателю в будущем, нужно заручиться его согласием на покупку. Это можно сделать, вовлекая клиента в диалог, т. е. двухстороннюю связь. Вместо того чтобы просто прерывать трансляцию телевизионного шоу для показа своей рекламы или без предупреждения вторгаться в жизнь покупателя телефонными звонками или письмами, маркетолог будущего вначале попытается получить согласие покупателя на участие в продаже. Возможно, покупатель разрешит вовлечь себя в процесс из интереса к конкретному изделию, а может, Вы просто предложите покупателю какое-то вознаграждение или льготу в обмен на его согласие.Суть метода в том, что потребителя можно неоднократно вовлекать в маркетинговый процесс. Маркетинг в интерактивном мире — это сотрудничество, где маркетолог помогает потребителю купить, а потребитель помогает маркетологу продать.Книга ориентирована на специалистов по маркетингу и рекламе, а также на студентов и преподавателей экономических вузов.

Сет Годин , Сет Годинг

Маркетинг, PR / Маркетинг, PR, реклама / Финансы и бизнес
Преодоление пропасти. Маркетинг и продажа хайтек-товаров массовому потребителю
Преодоление пропасти. Маркетинг и продажа хайтек-товаров массовому потребителю

Одна из самых авторитетных книг, посвященных хайтек-маркетингу, бестселлер влиятельного делового издания Business Week, посвящена вопросам маркетинга и продаж хайтек-продуктов на массовом рынке и связанным с этим проблемам. В частности, автор утверждает, что ранний и основной рынок хайтек-продуктов разделяет пропасть, на преодоление которой и должны быть направлены все силы хайтек-предприятия. Существование пропасти обусловлено значительными различиями между участниками раннего рынка (технологическими энтузиастами и провидцами) и участниками массового рынка (прагматиками). Советы по преодолению этих различий, грамотному позиционированию и правильному выбору сегментов рынка — все это можно найти в книге Джеффри Мура.Книга будет интересна опытным и начинающим маркетологам, руководителям компаний — разработчиков хайтек-продуктов, студентам, а также всем, чья работа связала с маркетингом и рекламой.

Джеффри А. Мур , Джеффри Мур

Маркетинг, PR / Маркетинг, PR, реклама / Финансы и бизнес