Маркетинг менеджмент. Экспресс-курс

Claudia H. Deutsch, «A Fresh Approach to Marketing for Procter’s “Fresh Approach to Laundry”», New York Times , August 8, 2005, p. C7; Jennifer Reingold, «What P&G Knows About the Power of Disign», Fast Company, June 2005, pp. 56+; Jack Neff, «P&G Kisses Up to the Boss: Consumers», Advertising Age, May 2, 2005, pp. 18+; Jack Neff, «Management: P&G vs. Martha», Advertising Age , April 8, 2002, p. 24.

285

Leonard M. Fuld, The New Competitor Intelligence: The Complete Resource for Finding, Analyzing, and Using Information about Your Competitors (New York: John Wiley, 1995); John A. Czepiel, Competitive Marketing Strategy (Upper Saddle River, NJ: Prentice Hall, 1992).

286

Kevin Lane Keller, Brian Stenthal, and Alice Tybout, «Three Questions You Need to Ask About Your Brand», Harvard Business Review , September 2002, pp. 80—89.

287

Gregory S. Carpenter, Rashi Glazer and Kent Nakamoto, «Meaningful Brands from Meaningless Differentiation: The Dependence on Irrelevant Attributes», Journal of Marketing Research , August 1994: 339–50.

288

«Brooks Bros. Has Opened a 3,5000–Sq. – Ft. Store in Florence, Italy», Chain Store Age , January 2005, p. 18; Naomi Aoki, «An Alteration at Brooks Brothers Derailed by Casual Era Retailer Returns to Its Roots», Boston Globe , November 12, 2003, p. E1.

289

Bridget Finn, «Selling Cool in a Bottle – of Dish Soap», Business 2.0 , December 2003, pp. 72—73.

290

David A. Garvin, «Competing on the Eight Dimensions of Quality», Harvard Business Review (November–December 1987): 101—109.

291

Bernd Schmitt and Alex Simonson, Marketing Aesthetics: The Strategic Management of Brand, Identity, and Image (New York: Free Press, 1997).

292

Philip Kotler, «Design: A Powerful But Neglected Strategic Tool», Journal of Business Strategy , Fall 1984, pp. 16—21; Christopher Lorenz, The Design Dimension (New York, Basil Blackwell, 1986).

293

William C. Copacino and Jonathan L.S. Byrnes, «How to Become a Supply Chain Master», Supply Chain Management Review, March–April 2002, pp. S37+.

294

Подробное обсуждение деятельности компании Cemex приведено в работе: Adrian J. Slywotzky and David J. Morrison, How Digital is Your Business ? (New York: Crown Business, 2000), ch. 5.

295

Mark Sanchez, «Herman Miller Offers Training to Its Furniture Users», Grand Rapids Business Journal , December 2, 2002, p. 23.

296

«The 25 Best Sales Forces», Sales & Marketing Management , July 1998, pp. 32—50.

297

Аналогичный список приведен в работе: Leonard L. Berry and A. Parasuraman, Marketing Services : Competing Through Quality (New York: Free Press, 1991), p. 16.

298

Michael E. Porter, Competitive Strategy

(New York: Free Press, 1980), pp. 22—23.

299

Bob Tedeschi, «As Their Core Businesses Prosper, Some Companies Try to Expand Their Horizons with New Product Lines», New York Times , September 6, 2004, p. C5; Leslie Kaufman with Saul Hansell, «Holiday Lessons in Online Retailing», New York Times , January 2, 2000, sec. 3, pp. 1, 14.

300

Michael Krantz, «Click Till You Drop», Time, July 20, 1998, pp. 34—39; Michael Krauss, «The Web Is Taking Your Customers for Itself», Marketing News , June 8, 1998, p. 8.

301

Hiawatha Bray, «The Boston Globe Upgrade Column», Boston Globe , July 12, 2004, (www.boston.com/globe); Jonathan Gaw, «Britannica Gives In and Gets Online», Los Angeles Times , October 19, 2000, p. A1; Jerry Useem, «Withering Britannica Bets It All on the Web», Fortune , November 22, 1999, pp. 344, 348.

302

Tom Lowry, Ronald Grover, and Catherine Yang with Steve Rosenbush and Peter Burrows, «Mega Media Mergers: How Dangerous?» BusinessWeek , February 23, 2004, pp. 34—42.

303

Kathryn Rudie Harrigan, «The Effect of Exit Barriers Upon Strategic Flexibility», Strategic Management Journal 1 (1980): 165—176.

304

Michael E. Porter, Competitive Strategy (New York: Free Press, 1980), ch. 13.

305

Jeffrey F. Rayport and Bernard J. Jaworski, E-Commerce (New York: McGraw-Hill, 2001), p. 53.

306

Michael E. Porter, Competitive Strategy (New York: Free Press, 1980), ch. 7.

307

William E. Rothschild, How to Gain (and Maintain) the Competitive Advantage (New York: McGraw-Hill, 1989), ch. 5.

308

Michael E. Porter, Competitive Strategy (New York: Free Press, 1980), ch. 7.

309