Маркетинг менеджмент. Экспресс-курс

K. N. Rajendran and Gerard J. Tellis, «Contextual and Temporal Components of Reference Price», Journal of Marketing (January 1994): 22—34.

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Gary M. Erickson and Johny K. Johansson, «The Role of Price in Multi-Attribute Product-Evaluations», Journal of Consumer Research (September 1985): 195—199.

405

Mark Stiving and Russel S. Winer, «An Empirical Analysis of Price Endings with Scanner Data», Journal of Consumer Research (June 1997): 57—68.

406

Eric Anderson and Duncan Simester, «Effects of $19 Price Endings on Retail Sales: Evidence from Field Experiments», Quantitative Marketing and Economics , 1 (1), 2003, pp. 93–110.

407

Shantanu Dutta, Mark J. Zbaracki and Mark Bergen, «Pricing Process as a Capability: A Resource-Based Perspective», Strategic Management Journal 24, no. 7 (2000): 615—630.

408

Sidney Bennett and J. B. Wilkinson, «Price-Quantity Relationships and Price Elasticity Under In-Store Experimentation», Journal of Business Research (January 1974): 30—34.

409

Walter Baker, Mike Marn and Craig Zawada, «Price Smarter on the Net», Harvard Business Review (February 2001): 122—127.

410

John R. Nevin, «Laboratory Experiments for Estimating Consumer Demand – A Validation Study», Journal of Marketing Research (August 1974): 261–68; and Jonathan Weiner, «Forecasting Demand: Consumers Electronic Marketer Uses a Conjoint Approach to Configure Its New Product and Set the Right Price», Marketing Research: A Magazine of Management & Applications, Summer 1994, pp. 6–11.

411

Великолепный обзор различных методов оценки ценовой чувствительности и спроса приведен в работе: Thomas T. Nagle and Reed K. Holden, The Strategy and Tactics of Pricing , 3rd ed. (Upper Saddle River, NJ: Prentice Hall, 2002).

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Результаты исследований эластичности спроса суммированы в обзоре: Domonique M. Hanssens, Leonard J. Parsons, and Randall L. Schultz, Market Response Models: Econometric and Time Series Analysis (Boston: Kluwer Academic Publishers, 1990): pp. 187—191.

413

Robin Cooper and Robert S. Kaplan, «Profit Priorities from Activity-Based Costing », Harvard Business Review (May–June 1991): 130—135.

414

«Japan Smart Secret Weapon», Fortune, August 12, 1991, p. 75.

415

Tung-Zong Chang and Albert R. Wildt, «Price, Product Information, and Purchase Intention: An Empirical Study», Journal of the Academy of Marketing Science (Winter 1994): 16—27; G. Dean Kortge and Patrick A. Okonkwo, «Perceived Value Approach to Pricing», Industrial Marketing Management , May 1993, pp. 133—140.

416

James C. Anderson, Dipak C. Jain, and Pradeep K. Chintagunta, «Customer Value Assessment in Business Markets: A State-of-Practice Study», Journal of Business-to-Business Marketing 1, no. 1 (1993): 3–29.

417

Stephen J. Hoch, Xavier Dreze and Mary J. Purk, «EDLP, Hi-Lo, and Margin Arithmetic», Journal of Marketin g (October 1994): 16—27; Rajiv Lal and R. Rao, «Supermarket Competition: The Case of Everyday Low Pricing», Marketing Science 16, no. 1 (1997): 60—80.

418

Becky Bull, «No Consensus on Pricing», Progressive Grocer , November 1998, pp. 87—90.

419

Paul W. Farris and David J. Reibstein, «How Prices, Expenditures, and Profits Are Linked», Harvard Business Review (November–December 1979): 173—184; Makoto Abe, «Price and Advertising Strategy of a National Brand Against Its Private-Label Clone: A Signaling Game Approach», Journal of Business Research (July 1995): 241—250.

420

Michael Rowe, Countertrade (London: Euromoney Books, 1989); P.N. Agarwala, Countertrade: A Global Perspective (New Delhi: Vikas Publishing House, 1991); Christopher M. Korth, ed., International Countertrade (New York: Quorum Books, 1987).

421

David E. Sprott, Kenneth C. Manning and Anthony Miyazaki, «Grocery Price Settings and Quantity Surcharges», Journal of Marketing 67 (July 2003): 34—46.

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Michael V. Marn and Robert L. Rosiello, «Managing Price, Gaining Profit», Harvard Business Review (September–October 1992): 84—94; Gerard J. Tellis, «Tackling the Retailer Decision Maze: Which Brand to Discount, How Much, When, and Why?» Marketing Science 14, no. 3, pt. 2 (1995): 271—299; Kusum L. Ailawadi, Scott A. Neslin, and Karen Gedenk, «Pursuing the Value-Conscious Consumer: Store Brands Versus National Brand Promotions», Journal of Marketing 65 (January 2001): 71—89.

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