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7 Kaya Burgess. Speaking in Public Is Worse Than Death for Most // Times (London), October 30, 2013, www.thetimes.co.uk/ttoscience/article ^qoSizq.ece', Karen Kangas Dwyer andMARLiNA M. Davidson. Is Public Speaking Really More Feared Than Death? // Communication Research Reports 29 (2012): 99-107; Jerry Seinfeld, www.youtube, com / watch?v=kL yfTLjFzAg.

8 Alison Wood Brooks. Get Excited: Reappraising Pre-Performance Anxiety as Excitement 11 Journal of Experimental Psychology: General 143 (2014): 1144–1158.

9 Charles S. Carver andTERi L. White. Behavioral Inhibition, Behavioral Activation, and Affective Responses to Imp ending Reward and Punishment: The BIS/ BAS Scales // Journal of Personality and Social Psychology 67 (1994): 319–333.

10 Susan Cain. Why You Fear Public Speaking, and What to Do About It, accessed on September 18, 2014, at www.thepowerofintroverts, com/2011/02/ oS/public-speaking-for-introverts-and-other-micro-phone-averse-people-tip-2.

11 Jacob B. Hirsh and Michael Inzlicht. The Devil You Know: Neuroticism Predicts Neural Response to Uncertainty // Psychological Science 19 (2008): 962–967.

12 Olga Khazan. The Upside of Pessimism

 // Atlantic, September 12, 2014, www.theatlantic.com/health/archive/2014/oy/dont-think-posi-tively/379993-

13 Личное интервью автора с Срджа Поповичем, 8 февраля 2015; Srdja Popovic. Blueprint for Revolution: How to Use Rice Pudding, Lego Men, and Other Nonviolent Techniques to Galvanize Communities, Overthrow Dictators, or Simply Change the World. New York: Spiegel & Grau, 2015; Bringing Down a Dictator, directed by Steven York, WETA, in association with York Zimerman, 2002; Peter McGraw and Joel Warner. The Humor Code: A Global Search for What Makes Things Funny. New York: Simon & Schuster, 2014; Srdja Popovic. Why Dictators Don't Like Jokes // Foreign Policy, April 5, 2013; CANVAS library, accessed on December 26, 2014, at 

www.canvasopedia.org/index.php/library.

14 Adam M. Grant and David A. Hofmann. Outsourcing Inspiration: The Performance Effects of Ideological Messages from Leaders and Beneficiaries // Organizational Behavior and Human Decision Processes 116 (2011): 173–187.

15 Личные интервью автора с Джошем Силверманом, 24 октября, 12 ноября и 2 декабря 2014.

16 Adam М. Grant. Leading with Meaning: Beneficiary Contact, Prosocial Impact, <2^ Performance Effects of Transformational Leader ship // Academy of Management Journal 55 (2012): 458–476.

17 Solomon E. Asch. Opinions and Social Pressure

 // Scientific American 193 (1955): 31–35, and Studies of Independence and Conformity: A Minority of One Against a Unanimous Majority // Psychological Monographs 70 (1956): 1-70; см. также Rod Bond and Peter B. Smith. Culture and Conformity: A Meta-Analysis of Studies Using AscNs (1952b, 1956) Line Judgment Task // Psychological Bulletin 119 (1996): 111–137.

18 Derek Sivers. How to Start a Movement / / TED Talks, April 2010.

19 Margaret Mead. The World Ahead: An Anthropologist Anticipates the Luture, ed. Robert B. Textor. New York: Berghahn Books, 2005.

20 Sigal G. Barsade and Hakan Ozcelik. Alone But Lonely: Work Loneliness and Employee Performance,рабочий доклад (2011).

21 Robert I. Sutton. Breaking the Cycle of Abuse in Medicine, March 13,2007, accessed on February 24,2015, at bobsutton.typepad.com/my_ weblog/ 2007/ 03/breaking_the_cy.html.