Позитивные изменения. Том 4, №1 (2024). Positive changes. Volume 4, Issue 1 (2024)

Several index parameters are evaluated by experts, but self-assessment is also utilized in some cases. For instance, the “Communication Team Interaction Rules” parameter (within the “Organization” category) is assessed by the captain of the city team (which, therefore, is a team selfassessment practice). The criteria for this assessment include: the amount of time the team spends on resolving work-related issues; whether there are documented interaction processes within the team and between organizations, common schemes, and algorithms for content creation and distribution; and whether there is a protocol for incident management, etc. It is important to note that a media team includes representatives from various institutions within the same city. When evaluating organizational maturity, the focus is on how professionals interact with each other, whether they have a common working group, or other forms of joint work.

The “Content Plan” parameter (within the “Might” category) is evaluated by experts — media managers, sociologists, and analysts. These mentors work with teams as part of the accelerator’s educational program. Finally, parameters from the “Outreach” category are assessed based on analytics data, for example, Yandex.Metrics.

A total of 17 experts participated in the assessment. During the two measurements, they evaluated 237 social media pages and Telegram channels. In total, 682 evaluations were processed.

• 96 % of teams demonstrated positive growth of CCI;

• The main growth for teams was observed in the “Organization” (+33 %) and “Competencies” (+25 %) sections.

• 54 % of teams experienced a CCI increase above 20 %. Among them, 6 teams demonstrated a significant growth — over 30 %;

• The increase in publication outreach amounted to 6 %. Overall, this is a challenging parameter to develop during the media accelerator training, as the fruits of labor will only be visible after 3–6 months. However, significant outreach growth was observed in cities like Desnogorsk, Tryokhgorny, Polyarnye Zori, and Udomlya.

From the start of the “Media Station” educational program, as the first index measurement showed, leaders emerged: Sarov (Nizhny Novgorod Region), Zarechny (Penza Region), Desnogorsk (Smolensk Region), and Zelenogorsk (Krasnoyarsk Territory). By December 2023, Dimitrovgrad (Ulyanovsk Region) and Ozersk (Chelyabinsk Region) had joined them, jumping up 7 and 13 positions respectively.

The teams’ main advantage came from their prepared base: the level of knowledge and skills was quite high initially. However, it’s important to note that even teams with a low background managed to climb the rankings and closed up on the leaders by developing their skills and acquiring knowledge.

Further enhancement of the ICS methodology can be achieved by:

• Expanding the list of second-level parameters to be measured;

• Finding other measurement methods.

The developers aim to introduce the index to the expert community and other major industrial corporations, potentially at venues like the Public Chamber of the Russian Federation. They plan to establish the practice of measuring the index in nuclear cities as a regular activity. The subsequent assessment is scheduled within the new season of the Media Accelerator in spring 2024.

The methodology of the index will undergo refinement based on expert recommendations and the practical application of the tool. A significant part of this refinement involves automating data collection to ensure measurements can be done more rapidly, cost-effectively, and transparently. The development methodology of the Communication Competency Index may serve in constructing other index-based (comprehensive) indicators for evaluating the effectiveness of processes involved in forming and training (educating) project teams. It is noteworthy that the CCI embodies all the crucial characteristics of similar methodologies.

The authors express their gratitude to Irina Kalistratova, Roman Skudnyakov, Tuyaara Kychkina, Mikhail Chirkov, Anna Romanicheva, and Anastasia Filimonova for their assistance in preparing the material.

На пути к единой форме: нас ждет эра импакт-предпринимательства?

Валерия Завгородняя, Ирина Лактюшина

DDOI 10.55140/2782-5817-2024-4-1-67-73

С появлением и развитием гибридных некоммерческих организаций и социального предпринимательства и все большим вниманием компаний к социальному воздействию, границы между ними начинают стираться — такой тренд замечают эксперты.

Этот процесс неизбежно ведет к эволюции в общую форму — импакт-предпринимательству, которое объединяет в себе лучшие аспекты социальных проектов и бизнеса.