"Nick wouldn't be doing his job if he didn't draw out the wackos," said Jeannette dismissively. She turned to Nick and said, "Really, you were
"Do you want to read what some of these people had to say?" Gazelle picked one out of her hand like a playing card. " 'I'm going to pour hot tar down your throat, you rotten scumbag. See how you like it.' 'You're a slick dick aren't you, Nick Naylor? I own a high-powered rifle could drop a sack of shit like you at 250 yards, so watch your ass.' "
"I just wanted to say how terrific you were," Jeannette said, giving Nick's elbow a little squeeze. She turned to the small crowd gathered in the doorway. "Wasn't he?" They applauded.
Gazelle all but slammed the door on Jeannette's caboose as she walked out. "Can't
"I don't know," Nick said, "looked like she was waving the white flag."
"Oh? Yesterday she was in here with color swatches, redecorating. Now she's in here kissing your ass. And you liking it."
Nick looked at the boards and frowned. "Would you get me Sven Gland in Minneapolis. That is, if you're finished critiquing?" He flipped through his phone messages. Sammy Najeeb, Larry King's producer. Well well. "Who's Heather Holloway?"
"What does she want?"
"To interview you."
"What
Gazelle put her hands on her hips. "What do you
"Well why do you take down every word these, these drooling maniacs with high-powered rifles tell you, and you don't bother to take down what a reporter says? And why are you so
"Do you want me to get you Sven Gland on the phone, or what?"
"Yes,
"It's five-thirty, what do you want coffee for? You won't be able to sleep." She walked out. What a smart decision
Nick turned his attention to the boards. They were compelling, brilliant, arresting. He was right to have fired the Academy's dull ad agency and gone to Buda/Munganaro/Gland, the hot-hot new, small-is-beautiful agency in Minneapolis that had taken a second-rate
Swedish vodka with an aftertaste of herring scales and turned it into the number-one selling liquor in the country. He sighed.
"Sven," he said into the speakerphone, "it's dazzling. I'm totally blown away."
"I know," Sven said. "So are we."
"That's the problem. It's a good news/bad news situation. The bad news is we've got to make it a turkey. It's going to have to gobble, or my people aren't going to go for it. The good news is, they're willing to spend five million dollars on this campaign." Between fees and commissions, BMG stood to make northward of $750,000.
"Sven? You there?"
"You want it to
"Yes. It must gobble."
"That's not really what we do, Nick."
"No, you convince millions of people to think they're hip because they drink vodka that tastes like any other vodka, only worse. I heard no one in Sweden in his right mind drinks that stuff. It tastes like fish. They must be rolling in the snow in Stockholm, laughing. So you want to tell me that for massive amounts of money you can't produce a dull anti-smoking campaign aimed at underage kids."
Pause. "We could do that."
"Then what's the problem?"
"No problem."