Управление ценами в ритейле

7. Nagle Thomas T, Holden Reed K.

The Strategy and Tactics of Pricing. Prentice Hall, 1995.

8. Simon Hermann.

Price Management. Elsevier Science Publishers, 1989.

9. Winkler John.

Pricing for Results: How to Set Prices, How to Present Prices, How to Discount Prices, How to Negotiate Prices. Heinemann,1983.

10. Dalrymple Douglas J.

Estimating Price Elasticity// Journal of Retailing. Winter 1966–1967.

11. Monroe Kent, Della Bitta Albert J. Models for Pricing Decisions // Journal of Marketing Research. 15 August. 1978. Pp. 420–428.

12. Monroe Kent. Buyers’ Subjective Perceptions of Price // Journal of Marketing Research. 10 February. 1973. Pp. 70–80.