Вынос мозга!

17. The Four-Letter Word in Advertising: Fear / Ai InSite. – 2010. – January 27. – URL: http://www.insite.artinstitutes.edu/the-fourletter-word-in-advertising-fear-20072.aspx.

18. Dzierzak Lou. Factoring Fear: What Scares Us and Why / Scientific American. – 2008. – October 27. – URL: http://www.scientificamerican.com/article.cfm?id=factoring-fear-what-scares.

19. Begley Sharon. The Roots of Fear // Newsweek. – 2007. – December 24.

20. Ibid.

21. Political Fear Mongering and Why It Works / Daily Kos. – 2010. – October 24. – URL: http://www.dailykos.com/story/2010/10/24/75819/005.

22. White Kim. Putting the Fear Back into Fear Appeals: The Extended Parallel Process Model / Communication Monographs 59 (December 1992): 329–349. – URL: https://www.msu.edu/~wittek/fearback.htm.

23. Реклама зубной щетки Aquafresh 1994 года; URL: http://www.youtube.com/watch?v=V42QI4r8fWU.

24. Fear Is Stronger Than Hope for Worriers Trying to Get Fit, Says Researchers / press release, University of Bath. – 2007. – November 27. – URL: http://www.bath.ac.uk/news/2007/11/27/gym-fear.html.

25. Copeland Libby. The Cure for Your Fugly Armpits // Slate. – 2011. – April 14. – URL: http://www.slate.com/id/2291205/.

26. Klara Robert. Caution: Fear Mongering May Be Hazardous to Your Brand // Brandweek. – 2009. – December 9. – URL: http://www.brandweek.com/bw/content_display/current-issue/e3i75b60f5d014806b03410001d22a9e74e.

27. Thomaselli Rich. Fear Factor Gets Brink’s Buzz – and a Sales Boost // AdAge. – 2009. – April 13. URL: http://adage.com/article?article_id=135944

.

28. Saturday Night Live (сезон 35, эпизод 17); URL: http://www.hulu.com/watch/134720/saturday-night-live-broadview-security.

29. I Want More Time, Saddest Commercial Ever. – URL: http://www.youtube.com/watch?v=UvYb4BLIAQw.

30. Passyn Kirsten A., Sujan Mita. Self– Accountability Emotions and Fear Appeals: Motivating Behavior // Journal of Consumer Research. – 2006. – March.

31. Macrae Fiona. From Cheating Golfers to MPs on the Fiddle: Why Men Really Do Feel Less Guilt Than Women // Daily Mail. – 2010. – January 27.

32. Sells Peter, Gonzalez Sierra. The Language of Advertising / Unit 7: Words and Phrases Used in Advertising. – URL: http://www.stanford.edu/class/linguist34/.

33. Gagnon Marc-André, Lexchin Joel. The Cost of Pushing Pills: A New Estimate of Pharmaceutical Promotion Expenditures in the United States // PLoS Medicine. – 2008. – January 3.

34. Method Products, Cleaning and Growing! // EcoSherpa. – 2006. —October 17. – URL:www.ecosherpa.com/uncategorized/method-products-cleaning-and-growing/.

Глава 3. Не могу сказать «прощай»

1. Stone Brad. Breakfast Can Wait. The Day’s First Stop Is Online / New York Times. – 2009. – August 9.

2. Ibid.

3. DuBois Shelley. How Pepsi’s Crowd-Sourced Ads Beat the Super Bowl Beer Spots // Fortune. – 2011. – February 10.

4. Shopaholic Granny Stole More Than £ 150,000 from Her Employers to Fund an Addiction // London Evening Standard. – 2007. – May 6. – URL: http://www.thisislondon.co.uk/news/article-23399529-shopaholic-granny-stole-150000-to-feed-her-addiction.do.

5. Clark Amy S. Shopping Addiction: A Serious Problem // CBS Evening News. – 2006. – December 9. – URL: http://www.cbsnews.com/stories/2006/12/09/eveningnews/main2243936.shtml.

6. См. URL: http://www.merriam-webster.com/medical/addiction.

7. Pazarlis Pandelis, Katsigiannopoulos Konstantinos, Papazisis Georgios, Bolimou Stavroula, Garyfallos Georgios. Compulsive Buying: A Review / Annals of General Psychiatry 7 (2008) (Supp. 1): S273.

8. Compulsive Shopping and Spending Disorders: The Next Frontier of Addiction Treatment! / Shulman Center for Compulsive Theft & Spending. – 2007. – February 28. – URL: http://blog.theshulmancenter.com/2007/02/28/compulsive-shopping-and-spending-disorders-the-next-frontier-of-addiction-treatment.aspx.