Конкурентная стратегия. Методика анализа отраслей и конкурентов

Newman, W. H., and Logan, J. P. Strategy, Policy and Central Management. Chapter 2. Cincinnati, Ohio: South Western Publishing, 1971.

Patton, Arch. "Stretch Your Product's Earning Years." Management Review, Vol. XLVII, No. 6, June 1959.

Polli, R., and Cook, V. "Validity of the Product Life Cycle." Journal of Business, October 1969, pp. 385–400.

Porter, M. E. Interbrand Choice, Strategy and Bilateral Market Power. Cambridge, Mass.: Harvard University Press, 1976a.

____. "Strategy Under Conditions of Adversity." Discussion paper, Harvard Graduate School of Business Administration, 1976b.

____. "Please Note Location of Nearest Exit: Exit Barriers and Planning." California Management Review,

Vol. XIX, Winter 1976c, pp. 21–33.

____. "The Structure Within Industries and Companies' Performance." Review of Economics and Statistics, LXI, May 1979, pp. 214–227.

Porter, M. E., and Spence, M. "Capacity Expansion in a Growing Oligopoly: The Case of Corn Wet Milling," Discussion paper, Harvard Graduate School of Business Administration, 1978.

Quain, Mitchell. Lift-Truck Industry: Near Term Outlook, New York: Wertheim & Company, June 22, 1977.

Rothschild, W. E. Putting It All Together. New York: AMACOM, 1979.

Salter, M., and Weinhold, W. Diversification Through Acquisition. New York: Free Press, 1979.

Schelling, T. The Strategy of Conflict.

Cambridge, Mass.: Harvard University Press, 1960.

Schoeffler, S., Buzzell, R. D., Heany, D. F. "Impact of Strategic Planning on Profit Performance." Harvard Business Review, March/April 1974, pp. 137–145.

Skinner, W. "The Focused Factory." Harvard Business Review, May/June 1974, pp. 113–121.

Smallwood, J. E. "The Product Life Cycle: A Key to Strategic Market Planning." MSU Business Topics, Vol. 21, No. 1, Winter 1973, pp. 29–36.

Spence, A. M. "Entry, Capacity, Investment and Oligopolistic Pricing." Bell Journal of Economics, Vol. 8, Autumn 1977, pp. 534–544.

Staudt, T. A., Taylor, D., and Bowersox, D. A Managerial Introduction to Marketing, 3rd ed. Englewood Cliffs, N.J.: Prentice-Hall, 1976.

Sultan, R. Pricing in the Electrical Oligopoly. Vols. I and II.

Cambridge, Mass.: Division of Research, Harvard Graduate School of Business Administration, 1974.

Vernon, R. "International Investment and International Trade in the Product Cycle." Quarterly Journal of Economics, Vol. LXXX, May 1966, pp. 190–207.

____. "The Waning Power of the Product Cycle Hypothesis." Discussion paper, Harvard Graduate School of Business Administration, May 1979.

Wells, L. Т., Jr. "International Trade: The Product Life Cycle Approach." In The Product Life Cycle in International Trade, edited by L. T. Wells, Jr. Cambridge, Mass.: Division of Research, Harvard Graduate School of Business Administration, 1972.

Ситуационный анализ

Note on the Watch Industries in Switzerland, Japan and the United States. Intercollegiate Case Clearinghouse, 9-373-090.

Prelude Corporation.

Intercollegiate Case Clearinghouse, 4-373-052,1968. Timex(A). Intercollegiate Case Clearinghouse, 6-373-080.

Периодические издания

Business Week, August 13, 1979; June 11, 1979; November 27, 1978; October 9, 1978; July 17, 1978; August 15, 1977; February 28, 1977; December 13, 1976, November 18, 1976.

Dun's, February 1977.

Forbes, December 25, 1978; September 18, 1978; July 15, 1977; November 15, 1977.

New York Times, February 11, 1979.