Креатив по правилам. От идеи до готового бизнеса

Dave Evans and Bill Burnett, “Designing Your Life”, Stanford Open Office Hours, Jan. 30, 2014, youtube/YKEq5iEmMSo. Издана на русском языке: Бернет Б., Эванс Д. Дизайн вашей жизни. М.: Альпина Паблишер, 2018.

Глава 2. Умение предвидеть

Julia Landauer’s website, www.julialandauer.com.

Angie LeVan, “Seeing Is Believing: The Power of Visualization”, Psychology Today (online), original post written Dec. 3, 2009, www.psychologytoday.com/blog/flourish/200912/seeing-is-believing-the-power-visualization.

Kevin Meier, Flint Books, www.flintbooks.me.

Elad Segev, “When There Is a Correct Answer: Exercise in Creative Thinking”, May 9, 2013, youtu.be/9TskeE43Q1M.

Caroline Bologna, “Letter from LEGO to Parents in the ’70s Makes an Important Point About Gender,” Nov. 24, 2014, www.huffingtonpost.com/2014/11/24/lego-letter-from-the-70s_n_6212362.html.

“Jeff Bezos”, no date, www.biography.com/people/jeff-bezos-9542209.

Martin Luther King, Jr., “I Have a Dream”, address delivered Aug. 28, 1963, www.americanrhetoric.com/speeches/mlkihaveadream.htm.

Kai Kight, “Composing Your World”, TEDx talk (Manhattan Beach), Dec. 4, 2014, youtu.be/eGGhlLW3GUA.

Steven Levy, “Google’s Larry Page on Why Moonshots Matter”, Wired (online), Jan. 7, 2013, www.wired.com/2013/01/ff-qa-larry-page

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Miguel Helft, “Larry Page: The Most Ambitious CEO in the Universe”, Fortune (online), Nov. 13, 2014, fortune.com/2014/11/13/googles-larry-page-the-most-ambitious-ceo-in-the-universe.

Felipe Santos and Kathleen Eisenhardt, “Organizational Boundaries and Theories of Organization”, Organization Science 16, no. 5 (2005): 491–508.

Karol V. Menzie (on Nancy’s Quiches), “Entrepreneur Carves Out Niche for Quiche in ‘Real’ Food Market”, Baltimore Sun (online), Oct. 13, 1993, articles.baltimoresun.com/1993-10-13/features/1993286028_1_make-quiche-make-quiche-mini-quiches.

Ann Miura-Ko, “Founding Thunder Lizard Entrepreneurs”, Stanford lecture, Oct. 27, 2010. Видеоклипы лекций в Стэнфорде можно найти на сайте ecorner.stanford.edu.

Michael Tubbs, TEDx talk (Stanford), May 11, 2013, https://www.youtube.com/watch?v=mzk4S_3DE3Y&t=0s&index=8&list=PLsRNoUx8w3rOTgRjLiC9EZNqiAwqyaOep.

Heather Barry Kappes and Gabriele Oettingen, “Positive Fantasies About Idealized Futures Sap Energy”, Journal of Experimental Social Psychology 47 (2011): 719–729.

Olivia Fox Cabane (on the impostor syndrome), “Build Your Personal Charisma”, Stanford lecture, Oct. 10, 2012. Видеоклипы лекций в Стэнфорде можно найти на сайте ecorner.stanford.edu.

Часть II. Творчество

Об оперном театре New York City Opera см. topics.nytimes.com/top/reference/timestopics/organizations/n/new_york_city_opera/index.html.

Craig Duff, “Finding Tomorrow’s Classical Fans,” New York Times (online), May 24, 2014, www.nytimes.com/video/arts/music/100000002900637/finding-tomorrow8217s-classical-fans.html.

Melena Ryzik, “The Entire Audience Dozed Off? Perfect!” New York Times (online), May 16, 2014, www.nytimes.com/2014/05/17/arts/dream-of-the-red-chamber-and-other-sleep-oriented-shows.html

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Sleep No More (иммерсивная театральная постановка), sleepnomorenyc.com.

Глава 3. Мотивация

Don Wettrick, Pure Genius: Building a Culture of Innovation and Taking 20% Time to the Next Level (San Diego: Dave Burgess Consulting, 2014).

Daniel Pink, “The Puzzle of Motivation,” July 2009, TED talk (global), www.ted.com/talks/dan_pink_on_motivation.

Daniel Pink, Drive: The Surprising Truth About What Motivates Us (New York: Riverhead Books, 2011). Издана на русском языке: Пинк Д. Драйв. Что на самом деле нас мотивирует. — М.: Альпина Паблишер, 2013.

Amy Wrzesniewski and Barry Schwartz, “The Secret of Effective Motivation,” New York Times (online), July 4, 2014, www.nytimes.com/2014/07/06/opinion/sunday/the-secret-of-effective-motivation.html.

Mayfield Fellows Program website, http://stvp.stanford.edu/mayfield-fellows-program.