Креатив по правилам. От идеи до готового бизнеса

Guy Kawasaki, “Make Meaning in Your Company,” Stanford lecture, Oct. 20, 2004. Видеоклипы лекций в Стэнфорде можно найти на сайте ecorner.stanford.edu.

John Gardner, “Personal Renewal,” address delivered to McKinsey & Company, Phoenix, Nov. 10, 1990, www.pbs.org/johngardner/sections/writings_speech_1.html.

Khalida Brohi (panelist), “Mobilizing for Impact,” Clinton Global Initiative, Oct. 2013, youtu.be/8i0EatUxo88.

Глава 4. Экспериментирование

Michelle Trudeau, “Preschoolers Outsmart College Students in Figuring Out Gadgets,” NPR, June 30, 2014, www.npr.org/blogs/health/2014/06/30/325230618/preschoolers-outsmart-college-students-in-figuring-out-gadgets.

Альберто Савойя о прототипировании см. https://twitter.com/pretotyping.

Peter Sims, Little Bets (New York: Random House Businews Books, 2011). Издана на русском языке: Симс П. Мелкие ставки. Великую идею нельзя выдумать, но можно открыть. — М.: Манн, Иванов и Фербер, 2012.

Rich Cox’s website, peoplerocket.com.

TeachAIDS website, teachaids.org.

Часть III. Инновации

Katherine Young’s website, www.kbyoung.com

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Глава 5. Сосредоточенность

Olga Khazan, “Precrastination: Worse Than Procrastination?” Atlantic (online), Sept. 24, 2014, www.theatlantic.com/health/archive/2014/09/precrastination-worse-than-procrastination/380646.

Epicenter Innovation Tournament website, http://epicenter.stanford.edu/resource/innovation-tournament.html.

Justin Rosenstein, “Leading Big Visions from the Heart,” Stanford lecture, May 8, 2013. Видеоклипы лекций в Стэнфорде можно найти на сайте ecorner.stanford.edu.

Tristan Harris, “Distracted? Let’s Make Technology That Helps Us Spend Our Time Well,” TEDx talk (Brussels), Dec. 16, 2014, www.youtube.com/watch?v=jT5rRh9AZf4.

“Mindfulness in the Age of Complexity,” Harvard Business Review (online), Mar. 2014, hbr.org/2014/03/mindfulness-in-the-age-of-complexity.

Cliff Nass, “Are You Multitasking Your Life Away?” TEDx talk (Stanford), June 20, 2013, youtu.be/PriSFBu5CLs.

Daniel Levitin, The Organized Mind: Thinking Straight in the Age of Information Overload (New York: Dutton, 2014).

Greg McKeown, Essentialism: The Disciplined Pursuit of Less (New York: Crown Business, 2014). Издана на русском языке: МакКеон Г. Эссенциализм. Путь к простоте. — М.: Манн, Иванов и Фербер, 2015.

Stephen Covey, Seven Habits of Highly Successful People, anniversary ed. (New York: Simon & Schuster, 2013). Издана на русском языке: Кови С. Семь навыков высокоэффективных людей. Мощные инструменты развития личности. — М.: Альпина Паблишер, 2009.

Dave Ulacia (on Covey’s principles), “Are You Working on the Wrong Things?” Apr. 28, 2009, getorganized.fcorgp.com/content/are-you-working-wrong-things

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Diane M. Beck and Sabine Kastner, “Top-Down and Bottom-Up Mechanisms in Biasing Competition in the Human Brain,” Vision Research 49, no. 10 (June 2, 2009): 1154–1165, in-press version used, https://experts.illinois.edu/en/publications/top-down-and-bottom-up-mechanisms-in-biasing-competition-in-the-h.

William D. S. Killgore, “Effects of Sleep Deprivation on Cognition,” Progress in Brain Research 185 (Jan. 2010): 105–29.

Глава 6. Переосмысление

Mauricio Estrella, “How a Password Changed My Life,” May 14, 2014, medium.com/@manicho/how-a-password-changed-my-life-7af5d5f28038.

Ian Urbina, “The Secret Life of Passwords,” New York Times (online), Nov. 23, 2014, www.nytimes.com/2014/11/19/magazine/the-secret-life-of-passwords.html.

Alina Simone, “The Spread of Mondegreens Should Have Ended with the Internet, but It Hasn’t,” PRI, Nov. 20, 2014, www.pri.org/stories/2014-11-20/spread-mondegreens-should-have-ended-internet-it-hasnt.

Department of Defense, Crisis Communication Strategies, “Case Study: The Johnson & Johnson Tylenol Crisis,” www.ou.edu/deptcomm/dodjcc/groups/02C2/Johnson%20&%20Johnson.htm.