Ловушка для внимания: Как вызвать и удержать интерес к идее, проекту или продукту

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Kate McCulley, “How I Survived a Mugging,” Adventurous Kate’s Solo Female Travel Blog, October 12, 2010, http://www.adventurouskate.com/how-i-survived-a-mugging/.

Carles Escera et al., “Neural Mechanisms of Involuntary Attention to Acoustic Novelty and Change,” Journal of Cognitive Neuroscience 10, no. 5 (1998): 590–604; Fabrice B. R. Parmentier, “Towards a Cognitive Model of Distraction by Auditory Novelty: The Role of Involuntary Attention Capture and Semantic Processing,” Cognition

109, no. 3 (2008): 345–62; Dennis P. Carmody and Michael Lewis, “Brain Activation when Hearing One’s Own and Others’ Names,” Brain Research 1116, no. 1 (2006): 153–58.

Майкл Познер, интервью с автором по телефону, 3 июля 2013 г.

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2013/05/ghost-army-the-inflatable-tanks-that-fooled-hitler/276137/; The Ghost Army, directed by Peter Coyote (Arlington, VA: PBS Distribution, 2013), DVD.

Глава 3. Фрейминг

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Дитрам Шефель, интервью с автором по телефону, 5 февраля 2014 г.

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Сьюзан Кезер, интервью с автором по телефону, 26 мюля 2013 г.

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Кезер, интервью с автором.

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