Ловушка для внимания: Как вызвать и удержать интерес к идее, проекту или продукту

Номера 1 и 4 неверны: команда Тулейнского университета победила команду Темпльского университета в первой игре чемпионата Sugar Bowl (20:14). За пределами Нью-Йорка и Чикаго самым высоким зданием является здание Bank of America Plaza в Атланте.

Wesley G. Moons, Diane M. Mackie, and Teresa Garcia-Marques, “The Impact of Repetition-Induced Familiarity on Agreement with Weak and Strong Arguments,” Journal of Personality and Social Psychology 96, no. 1 (2009): 32–44.

Rachel Feintzeig, Mike Spector, and Julie Jargon, “Twinkie Maker Hostess to Close,” The Wall Street Journal, November 16, 2012, http://online.wsj.com/news/articles/

SB10001424127887324556304578122632560842670.

Michael Lynn, “Scarcity Effects on Value: A Quantitative Review of the Commodity Theory Literature,” Psychology & Marketing 8, no. 1 (1991): 43–57.

Theo M. M. Verhallen and Henry S. J. Robben, “Scarcity and Preference: An Experiment on Unavailability and Product Evaluation,” Journal of Economic Psychology 15, no. 2 (1994): 315–31.

Associated Press, “Hostess: Twinkies Demand at Record High,” The Huffington Post, July 18, 2013, http://www.huffingtonpost.com/2013/07/18/

hostess-twinkies-demand_n_3615900.html.

Stephen Worchel, Jerry Lee, and Akanbi Adewole, “Effects of Supply and Demand on Ratings of Object Value,” Journal of Personality and Social Psychology 32, no. 5 (1975): 906–14.

Джош Элман, интервью с автором, Халф-Мун-Бей, Калифорния, 17 июня 2013 г.

Глава 4. Разрушение стереотипов

Nicholas Carlson, “This Post Has All the Black Friday Stats You Need to Sound Smart in Meetings,” Business Insider, December 13, 2013, http://www.businessinsider.com/2013-black-friday-stats-2013–12.

Jeff Rosenblum, “How Patagonia Makes More Money by Trying to Make Less,” Fast Company, December 6, 2012, http://www.fastcoexist.com/1681023/

how-patagonia-makes-more-money-by-trying-to-make-less; Kyle Stock, “Patagonia’s Confusing and Effective Campaign to Grudgingly Sell Stuff,” Bloomberg Business Week

, November 25, 2013, http://www.businessweek.com/articles/2013–11–25/

patagonias-confusing-and-effective-campaign-to-grudgingly-sell-stuff; Kyle Stock, “Patagonia’s ‘Buy Less’ Plea Spurs More Buying,” Bloomberg Business Week, August 28, 2013, http://www.businessweek.com/articles/

2013–08–28/patagonias-buy-less-plea-spurs-more-buying.

Marilyn Boltz, Matthew Schulkind, and Suzanne Kantra, “Effects of Background Music on the Remembering of Filmed Events,” Memory & Cognition 19, no. 6 (1991): 593–606.

Judee K. Burgoon and Jerold L. Hale, “Nonverbal Expectancy Violations: Model Elaboration and Application to Immediacy Behaviors,” Communications Monographs 55, no. 1 (1988): 58–79.

Scott Goldthorp, “The 2012 Rosenthal Prize for Innovation in Math Teaching: Hands-On Data Analysis,” MoMath, 2012, http://momath.org/wp-content/uploads/

RosenthalPrize2012_Winning_Lesson_Plan.pdf; Evelyn Lamb, “Award-Winning Teachers Put Math on Hands and Heads,”

Roots of Unity blog, Scientific American, May 3, 2013, http://blogs.scientificamerican.com/roots-of-unity/

2013/05/03/math-on-hands-and-heads-rosenthal-prize/.

Mark A. McDaniel et al., “The Bizarreness Effect: It’s Not Surprising, It’s Complex,” Journal of Experimental Psychology: Learning, Memory, and Cognition 21, no. 2 (1995): 422–35.

Igor Bobic, “Todd Akin Just Can’t Stop Talking About Rape,” The Huffington Post, July 17, 2014, http://www.huffingtonpost.com/2014/07/17/todd-akin-rape_n_5595270.html.

Tony Thwaites, Lloyd Davis, and Warwick Mules, “Advertisement,” in Introducing Cultural and Media Studies: A Semiotic Approach

(Houndmills, Basingstoke, Hampshire: Palgrave, 2002), 50–52.

Farhad Manjoo, “Invincible Apple: 10 Lessons from the Coolest Company Anywhere,” Fast Company, July 1, 2010, http://www.fastcompany.com/1659056/

invincible-apple-10-lessons-coolest-company-anywhere.

Jürgen Huber, Michael Kirchler, and Matthias Sutter, “Is More Information Always Better?: Experimental Financial Markets with Cumulative Information,” Journal of Economic Behavior & Organization 65, no. 1 (2008): 86–104.

Джон Суэллер, интервью с автором по Skype, 29 мая 2013 г.

Суэллер, интервью с автором.

Иеремия Оуянг, интервью с автором по телефону, 14 мая 2013 г.

Рейчел Лайтфут Мелби, интервью с автором, Сан-Бруно, Калифорния, 12 апреля 2013 г.

Barb Dybwad, “When Videos Buffer, Viewers Leave… in Droves [STATS],” December 11, 2009, Mashable, http://mashable.com/2009/12/11/online-video-buffering/.