Маркетинг менеджмент

Таблица 4.1. Повышение доходности клиентуры компании.

Источники

: Janet Bigham Bernstal , «Riding Herd on Attition», ABA Bank Marketing, May 2005, pp. 12+.

Katherine O’Brien , «Differentiation Begins with Customer Knowledge», American Printer, July 2003, p. 8. Alan W. H. Grant and Leonard A. Schlesinger

, «Realize Your Customer’s Full Profit Potential», Harvard Business Review (September–October 1995): 59—72. Larry Selden and Geoffrey Colvin , «Turn Unprofitable Customers into Profitable – or Former», American Banker, July 18, 2003, p. 7.