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Айелет Фишбах – удостоенный наград психолог в Школе бизнеса им. Бута Чикагского университета, в прошлом президент Общества по изучению мотивации и Международной сети социального познания (ISCON). Является экспертом в области мотивации и принятия решений.
Опубликовала более ста научных статей во многих журналах по психологии и бизнесу, включая Psychological Review, Psychological Science, Journal of Personality и Social Psychology. Ее исследования регулярно освещаются в средствах массовой информации, в том числе в The Wall Street Journal, CNN, Chicago Tribune и NPR, и были выбраны для публикации в ежегодном выпуске New York Times «Year in Ideas».