Left-wing governments have often acted to dampen direct action by workers.[21]
Affluence and the promotion of satisfaction through consumption have bought off many dissidents, actual and potential.
Socialist governments, especially those that provide an inspiring example to others, have been attacked by political pressure, withdrawal of investment, blockades, destabilisation and wars.
International agreements and agencies, including the International Monetary Fund, World Bank and World Trade Organisation, are used to expand opportunities for capitalism, especially through opening national economies to international investment.
The production and promotion of attractive new products and services make people want to join the consumer society.[22]
Many commodities appeal to people’s wants, including junk food, television, stylish cars and trendy clothes, especially targeting people’s worries about relative status.[23] An orientation to commodities serves to displace achievement of human values that are possible without commodities, including friendship and work satisfaction.Alternatives to capitalism can provide both a material and symbolic challenge. For example, socialist governments provide a material challenge by preventing capitalist investment and reducing markets. The symbolic challenge is that an alternative is possible, and this can be a more far-reaching threat. This is why even small countries such as Cuba and Nicaragua, with little impact on the global economy, may be seen as such a dire threat by elites in dominant capitalist countries. To reduce this symbolic challenge, such governments have been attacked militarily and economically and by sustained disinformation campaigns designed to reduce their credibility. One way to defend against such attacks is through a more authoritarian socialist government, which then serves to discredit the alternative.
This was the scenario following the Russian Revolution, which occurred without much violence and had significant libertarian aspects. The invasion of the Soviet Union by eight western countries over the period 1918-1920 had the impact of militarising the revolution, helping set the stage for the repression under Stalin and making the Soviet Union a far less attractive model than it might have been otherwise. To this was added an unceasing campaign of anti-socialist propaganda that was only interrupted by the military alliance with the Soviet Union against Nazi Germany during World War II.
Attacking and discrediting alternatives is one approach. Another is cooption, namely incorporating the alternative, or part of it, into the capitalist system, or winning over adherents of the alternative view. This happens frequently at the individual level. Vocal critics of capitalism may seek to rise in the system so as to be more effective in their challenge, only to become much more accepting of capitalism, and sometimes even advocates of it. Cooperatives that are set up as alternatives to commercial enterprises often gradually become more similar to them, with workers becoming employees and cooperative members becoming consumers. Some anti-establishment rock groups become commercial successes, with their iconoclastic fashions and angry lyrics a selling point.
Alternatives do not need to be “somewhere else,” namely in another country. There are small islands of noncapitalist practice and belief in the middle of every capitalist society. Public parks and libraries are based on sharing resources rather than buying and selling. Taking care of a friend’s children is cooperative rather than individualistic and competitive.
The implication of these and other examples is that a nonviolence strategy needs to both build alternatives and to inhibit the power of the capitalist system to smash or coopt alternatives.
Other systems of domination
Besides capitalism, there are various other systems of domination, including:
patriarchy;
the state;
bureaucracy;
the military;
racial domination;
domination of nature.
(Note that to call something a “system of domination” is to put a label on a complex, ever-changing set of relationships between people and between people and nature. Any such label is bound to be a simplification and can be misleading if it suggests rigidity and permanence. It can be useful if it captures important regularities in relationships.)
The relation between these systems is a matter of some debate. Some argue that one particular system is fundamental, with the others being subsidiary or derivative. Of special interest here is the view, common among Marxists, that class domination is fundamental, with other systems of domination being secondary. The implication is that the central struggle should be against capitalism, with other issues being given second billing until “after the revolution.” Needless to say, this view is not well received by those whose personal concerns are focussed on one of the other areas.