Ты не слушаешь. Что мы упускаем, разучившись слушать, и как это исправить

241 …рекламодателям и СМИ приходится признать – Shawn Lim, “ ‘We Have to Focus on the Data’: Adobe on the Industry’s Short Attention Span,” The Drum, March 8, 2019, https://www.thedrum.com/news/2019/03/08/we–have–focus–the–data– adobe–the–industrys–short–attention–span; Milana Saric, “How Brands Can Still Win Over Customers as Attention Spans Decrease on Social,” AdWeek, November 21, 2017, https://www.adweek.com/brand–marketing/how–brands–can–still–win–over–customers–as–attention–spans–decrease–on–social/; Michelle Castillo, “Millennials Only Have a 5–Second Attention Span for Ads, Says comScore CEO,” CNBC, July 21, 2017, https://www.cnbc.com/2017/07/21/comscore–ceo–millennials–need–5–to–6– second–ads–to–hold–attention.html.

242 …уделяют электронным статьям не более пятнадцати секунд

– Chartbeat proprietary data.

243 В исследовании, проведенном британскими покупателями рекламы – Louise Ridley, “People Swap Devices 21 Times an Hour, Says OMD,” Campaign, January 3, 2014, https://www.campaignlive.co.uk/ article/people–swap–devices–21– times–hour–says–omd/1225960?src_ site = brandrepublic.

244 …чтобы захватывать и удерживать внимание – Tim Wu, The Attention Merchants: The Epic Scramble to Get Inside Our Heads (New York: Alfred A. Knopf, 2016); Nir Eyal, Hooked: How to Build Habit–Forming Products

, ed. Ryan Hoover (New York: Portfolio/Penguin, 2014); Henry Farrell, “It’s No Accident Facebook Is So Addictive,” Washington Post, August 6, 2018, https://www.washingtonpost.com/news/monkey–cage/wp/2018/08/06/its–no–accident–that–facebook–is–so–addictive/; “Why Can’t We Put Down Our Smartphones?,” 60 Minutes, April 7, 2017, https://www.cbsnews.com/news/why–cant–we–put–down–our–smartphones–60–minutes/.

245 …на технологичных электронных биржах – Kate Murphy, “The Ad-Blocking Wars,” The New York Times, February 20, 2016, https://www.nytimes.com/2016/02/21/opinion/sunday/the-ad-blocking-wars.html; George P. Slefo, “Six Leading Exchanges Sign Transparency Pact, But Fraud Concerns Remain,” AdAge

, October 18, 2018, https://adage.com/article/digital/exchanges-sign-letter-invite-fraudsters/315308.

246 …с 42 до 24% – Debra Worthington and Margaret Fitch–Hauser, Listening:Processes, Functions and Competency (New York: Routledge, 2016), 4–5. speed–listening Megan Garber, “The Rise of ‘Speed–Listening,’ ” Atlantic, June 24, 2015, https://www.theatlantic.com/technology/archive/2015/06/the–rise–of–speed–listening/396740/.

247 …людям очень тяжело удерживать внимание

– Judi Brownell, Listening: Attitudes, Principles, and Skills (New York: Routledge, 2018), 90.

248 …даже обычное присутствие телефона на столе – Andrew Przybylski and Netta Weinstein, “Can You Connect with Me Now? How the Presence of Mobile Communication Technology Influences Face–to–Face Conversation Quality,” Journal of Social and Personal Relationships 30, no. 3 (2013): 237–246, https://doi.org/10.1177/0265407512453827.

249 …подавляющее большинство взрослых предпочитают игнорировать детей – Amy Novotney, “Smartphone = Not-So-Smart Parenting?,” American Psychology Association 47, no. 2 (2016), https://www.apa.org/monitor/2016/02/smartphone.