Ты не слушаешь. Что мы упускаем, разучившись слушать, и как это исправить

250 Согласно исследованиям в индустрии питания – “Noise Level in Restaurants,” National Institute on Deafness and Other Communication Disorders, July 22, 2016, https://www.noisyplanet.nidcd.nih.gov/have–you–heard/noise–levels–restaurants; Tiffany Hsu, “Noisy Restaurants: Taking the Din Out of Dinner,” Los Angeles Times, June 8, 2012, https://www.latimes.com/food/la–xpm–2012–jun–08–la–fi–restaurant–noise–20120504–story. html; Jill Lightner, “Yup, Seattle’s Restaurants Have Gotten Noisier: How to Reverse This Trend? We’re All Ears,” Seattle Times, February 26, 2019, https://www.seattletimes.com/life/food–drink/your–suspicions–are–right–seattle–restaurants–are–getting–noisier–how–to–reverse–this–trend–were–all–ears/ ; Julia Beliuz, “Why Restaurants Became So Loud– And How to Fight Back,” Vox, July 27, 2018, https://www.vox.com/2018/4/18/17168504/restaurants–noise–levels–loud–decibels; Kate Wagner, “How Restaurants Got So Loud,” Atlantic, November 27, 2018, https://www. theatlantic.com/technology/archive/2018/11/how–restaurants–got–so–loud/576715/; Jonathan Kauffman, “Are San Francisco Restaurants Too Loud? A New App Helps Diners Navigate the Noise,” San Francisco Chronicle, December 21, 2018, https://www.sfchronicle.com/restaurants/article/sf-restaurants-quictest-lord-app-soundprintwhich-134759280php.

251 Недавний опрос установил… – “Zagat Releases 2018 Dining Trends Survey,” Zagat (blog), January 8, 2018, https://zagat.googleblog.com/2018/01/zagat–releases–2018–dining–trends– survey.html.

252 …постоянный шум способствует перееданию и заставляет клиентов выбирать менее здоровую пищу – Nanette Stroebele and John M. De Castro, “Effect of Ambience on Food Intake and Food Choice,” Nutrition 20, no. 9 (2004): 821–838, https://doi.org/10.1016/j.nut.2004.05.012; Thomas Roballey, Colleen McGreevy, Richard R. Rongo, Michelle L. Schwantes, Peter J. Steger, Marie Wininger, and Elizabeth Gardner, “The Effect of Music on Eating Behavior,” Bulletin of the Psychonomic Society 23, no. 3 (1985): 221–222, https://doi.org/10.3758/BF03329832; Dipayan Biswas, Kaisa Lund, and Courtney Szocs, “Sounds Like a Healthy Retail Atmospheric Strategy: Effects of Ambient Music and Background Noise on Food Sales,” Journal of the Academy of Marketing Science 47, no. 1 (2019): 37–55, https://doi.org/10.1007/s11747–018–0583–8.

253 …делает покупателей более уязвимыми – Richard Yalch and Eric Spangenberg, “Effects of Store Music on Shopping Behavior,” Journal of Consumer Marketing 7, no. 2 (1990): 55–63, https://doi.org/10.1108/EUM0000000002577; Emily Anthes, “Outside In: It’s So Loud, I Can’t Hear My Budget!,” Psychology Today, June 9, 2016, https://www.psychologytoday.com/us/articles/201009/outside–in–its–so–loud– i–cant–hear–my–budget; Charlotte Kemp, “Why are High Street shops so NOISY? As M&S Bans Muzak, Our Test Shows Other Stores Are Nearly as Deafening as Nightclubs,” Daily Mail, June 2, 2016, https://www.dailymail.co.uk/femail/article–3620719/Why–High–Street–shops–NOISY–M–S– bans–Muzak–test–shows–stores–nearly–deafening–nightclubs.html; Richard F. Yalch and Eric Spangenberg, ”Using Store Music for Retail Zoning: A Field Experiment,” in NA–Advances in Consumer Research, vol. 20, ed. Leigh McAlister and Michael L. Rothschild (Provo, UT: Association for Consumer Research: 1993), 632–636.

254 …раз за разом показывают, что люди предпочитают этого не делать – Dominique Lamy, Liad Mudrik, and Leon Y. Deouell, “Unconscious Auditory Information Can Prime Visual Word Processing: A Process– Dissociation Procedure Study,” Consciousness and Cognition 17, no. 3 (2008): 688–698, https://doi.org/10.1016/j.concog.2007.11.001; Christine Rosen, “The Myth of Multitasking,” New Atlantis 20 (2008): 105–110; Loukia Loukopoulos, R. Key Dismukes, and Immanuel Barshi, The Multitasking Myth: Handling Complexity in Real– World Operations (New London: Routledge, 2016).

255 Часто используемый оборот “уделять внимание”… – Daniel Kahneman, Thinking Fast and Slow (New York: Farrar, Straus and Giroux, 2011), 23.