От хорошего к великому

¹² «Bold Banker: Wells Fargo Takeover Of Cracker Is Yielding Profit But Some Pain», The Wall Street Journal, August 5, 1986, 1.

¹³ Интервью в рамках исследования #11-Н, стр. 5, 9, 16.

¹⁴ Интервью в рамках исследования #11-Н, стр. 5, 9.

¹⁵ Интервью в рамках исследования #11-Н, стр. 10.

¹⁶ «Managing: Carl E. Reichardt, Chairman, Wells Fargo & Co.», Fortune, February 27, 1989,42; «A Banker Even Keynes Might Love», Forbes, July 2,1984,40; «Bold Banker: Wells Fargo Takeover Of Crocker Is Yielding Profit But Some Pain», The Wall Street Journal, Augusts, 1986, 1.

¹⁷ Gary Hector, Breaking The Bank: The Decline ofBankAmerica (Little Brown & Company, 1988), 72.

¹⁸ Author experience in the early 1980s.

¹⁹ «Asset or Liability», Barren's, October 20, 1986, 13, «BankAmerica Reports a Small Profit», The Wall Street Journal, January 22, 1988, 4.

²⁰ «Another Bout of Anxiety Over Bank of America», Business Week, August 19,1985,33.

²¹ «Things Are Adding Up Again at Burroughs», Business Week, March 11, 1967, 192; «Anatomy of a Turnaround», Forbes, November 1,1968,25; «How Ray Macdonald's Growth Theory Created IBM's Toughest Competitor», Fortune, January 1977,94.

²² «Things Are Adding Up Again at Burroughs», Business Week, March 11,1967,192; «The Burroughs Syndrome», Business Week, November 12,1979, 82.

²³ «The Burroughs Syndrome», Business Week, November 12,1979, 82.

²⁴ «Rubbermaid: TWST Names Award Winners Home Products: TWST names Stanley

С. Gault, Chairman & CEO, Rubbermaid Inc. for Gold Award, Home Products», The Wall Street Transcript, April 18, 1988.

²⁵ «Rubbermaid: Features: Marketing: The Billion-Dollar Dustpan», Industry «Week, August 1, 1988,46; „Quality of Products“, Fortune,

January 29, 1990,42.

²⁶ „Rubbermaid: Rubbermaid's impact: new stick items plentiful as vendors 'spruce up' household cleaning utensils“, Housewares, January 1,1990, 78.

²⁷ «Chrysler's Next Generation», Business Week, December 19,1988, 52.

²⁸ Lee lacocca with William Novak, lacocca: An Autobiography (Bantam, 1984), 161.

²⁹ Ibid., 162,163, 170, 199.

³⁰ Ibid., 196.

³¹ «lacocca Hands over the Keys to Chrysler», Investor's Business Daily, January 4,1993, Business, 1.

³² «Mea Culpa», The Wall Street Journal, September 17, 1990,1.

³³ «Chrysler to Buy Aircraft Maker», The Wall Street Journal, June 20, 1985,12.

³⁴ «How Chrysler's $30,000 Sports Car Got Sideswiped»,

Business Week, January 23,1989,68.

³⁵ «The Game's Not Over», Forbes, April 30, 1990,76.

³⁶ «Into a Skid», The Economist, June 16,1990,70; «After the Departure», Fortune, July 2, 1990, 55; «Can lacocca Fix Chrysler Again», Fortune, April 8,1991, 50.

³⁷ Robert A. Lutz, Guts: The Seven Laws of Business that made Chrysler the World's Hottest Car Company (John Wiley & Sons, Inc., 1998), 27.

³⁸ «The Studied Gamble of Pitney Bowes», Dun's Review, February 1967,30.

³⁹ «Tough Choice», Forbes, 15 May 1965,18.

⁴⁰ Item.

⁴¹ Item.

⁴²

«Fancy Footwork: Manager's Handbook», Sales and Marketing Management, July 1994, 41.

⁴³ «Pitney Bowes: Jumping Ahead by Going High Tech», Fortune, October 19,1992,113; «Changes in Tax Law and Its Effects on Leasing Equipment», Advantage, July 1988.

⁴⁴ «Old-Line Selling for New Smokes Wins for Reynolds», Business Week, February 20, 1960; International Directory of Company Histories (Chicago: St. James Press, 1991), 410.

⁴⁵ «Voyage into the Unknown», Forbes, December 1, 1971, 30; Bryan Burrough & John Helyar, Barbarians at the Gate (New York: Harper Collins, 1991), 51.

⁴⁶ Item.

⁴⁷ When Marketing Takes Over at R.J. Reynolds, Business Week, November 13,1978,82; «Voyage into the Unknown», Forbes, December 1, 1971, 30. R.J.R. приобрела McLean Industries в 1969 и Aminoil менее года спустя. В статье, на которую мы ссылаемся выше («When Marketing Takes…), утверждается, что в 1978 R.J.R. направила $580 млн в дополнение к $1,5 млрд, потраченным ранее. Таким образом, за 10 лет они потратили более $2 млрд на Sea-Land. Чистый акционерный капитал в 1978 году был $2657900000, в соответствии с Moody's Report в 1979.

⁴⁸ Bryan Burrough & John Helyar, Barbarians at the Gate (New York: Harper Collins, 1991), 62; „Cigarette Conglomerate“, Financial World, February 5,1969, 4; „New Fields for