Почему мы едим то, что едим. Наука о том, как наш мозг диктует нам, что есть

1. «Kantar Media Reports U.S. Advertising Expenditures Increased 0.9 Percent in 2013, Fueled by Larger Advertisers», BusinessWire, March 25, 2014, http://www.businesswire.com/ news/home/20140325006324/en/Kantar-Media-Reports-U.S.-Advertising-Expenditures-Increased#.VWDE3PlVhHy.

2. A. Krishna, Customer Sense: How the 5 Senses Influence Buying Behavior (New York and London: Palgrave Macmillan, 2013).

3. «The Science of Sensory Marketing», Harvard Business Review, March 2015, https://hbr.org/2015/03/the-science-of-sensory-marketing.

4. R. S. Elder and A. Krishna, «The effects of advertising copy on sensory thoughts and perceived taste», Journal of Consumer Research 36 (2010): 748–756.

5. J. Ogden et al., «Distraction, the desire to eat and food intake: Towards an expanded model of mindless eating», Appetite 62 (2013): 119–126.

6. P. Rozin et al., «What causes humans to begin and end a meal? A role for memory for what has been eaten, as evidenced by a study of multiple meal eating in amnesic patients», Psychological Science 9 (1998): 392–396.

ПРИМЕЧАНИЯ К СТР. 260–264

7. E. L. Kenney and S. L. Gortmaker, «United States adolescents’ television, computer, videogame, smartphone, and tablet use: Associations with sugary drinks, sleep, physical activity, and obe-sity», Journal of Pediatrics 182 (2016): 144–149.

8. L. Pope, L. Latimer, and B. Wansink, «Viewers vs. Doers: The relationship between watching food television and BMI», Appetite 90 (2015): 131–135.

9. Ogden et al., «Distraction, the desire to eat and food intake».

10. J. Moray et al., «Viewing television while eating impairs the ability to accurately estimate total amount of food consumed», Bariatric Nursing and Surgical Patient Care

2 (2007): 71–76.

11. B. Wansink and S. Park, «At the movies: How external cues and perceived taste impact consumption volume». Food Quality and Preference 12 (2001): 69–74; F. Bellisle and A.M. Dalix, «Cognitive restraint can be offset by distraction, leading to increased meal intake in women», American Journal of Clinical Nutrition 74 (2001): 197–200.

12. K. Ohla et al., «Visual-gustatory interaction: Orbitofrontal and insular cortices mediate the effect of high-calorie visual food cues on taste pleasantness», PLoS ONE 7 (2012): e32434.

13. Carole Cadwalladr, «Jamie Oliver’s FoodTube: Why He’s Taking the Food Revolution Online», Guardian, June 22, 2014, http://www.theguardian.com/lifeandstyle/2014/jun/22/ jamie-oliver-food-revolution-online-video.

14. K. E. Demos, T. F. Heatherton, and W. M. Kelley, «Individual differences in nucleus accumbens activity to food and sexual images predict weight gain and sexual behavior», Journal of Neuroscience 32 (2012): 5549–5552.

15. R. B. Lopez et al., «Neural predictors of giving in to temptation in daily life», Psychological Science 25 (2014): 1337–1344.

16. Elise Hu, «Koreans Have An Insatiable Appetite for Watching Strangers Binge Eat», The Salt, NPR, March 24, 2015, http:// www.npr.org/sections/thesalt/2015/03/24/392430233/kore-ans-have-an-insatiable-appetite-for-watching-strangers-binge-eat.

17. «Caloric Intake From Fast Food Among Children and Adolescents in the United States 2011–2012», NCHS Data Brief No. 213, September 2015, National Center for Health Statistics, Centers for Disease Control and Prevention, http://www.cdc.gov/nchs/ data/databriefs/db213.htm.

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18. L. Johnson et al., «Energy-dense, low-fiber, high-fat dietary pattern is associated with increased fatness in childhood», American Journal of Clinical Nutrition 87 (2008): 846–854.

19. «Childhood Obesity Facts», Centers for Disease Control and Prevention, http://www.cdc.gov/healthyschools/obesity/facts.htm.

20. Khushbu Shah, «McDonald’s Turns Teacher’s Weight Loss Story Into Propaganda Film to Show in Schools», Eater, October 12, 2015, http://www.eater.com/2015/10/12/9507663/mcdonalds-weight-loss-story-propaganda-film-for-schools; Anna Almendrala, «Teacher John Cisna Says McDonald’s Diet Helped Him Lose Weight – But Is It Actually Healthy?» Huffington Post, January 8, 2014, http://www.huffingtonpost.com/2014/01/08/mcdon-alds-diet_n_4557698.html.

21. Там же.

22. См. Bettina Elias Siegel at http://www.thelunchtray.com.

23. Brenna Houck, «McDonald’s Axes Controversial School Nutrition Campaign», Eater, May 14, 2016, http://www.eat-er.com/2016/5/14/11676156/mcdonalds-ends-school-nutri-tion-campaign-weight-loss; https://www.washingtonpost. com/news/wonk/wp/2016/05/13/mcdonalds-is-no-longer-telling-kids-in-schools-that-eating-french-fries-most-days-is-fine/?utm_term=.12a14ec9bf2a.