19. Grewal, D., Nordfält, J., Roggeveen, A., Olbrich, R., Jansen, C. H. (2014). Price-Quality Relationship in Pricing Strategies for Private Labels // Journal of Product & Brand Management. 23(6). P. 429–438.
20. Hu, M. & Liu, B. (2004, August). Mining and Summarizing Customer Reviews. Proceedings of the tenth ACM SIGKDD international conference on Knowledge discovery and data mining (p. 168–177). ACM.
21. Yang, Z. & Fang, X. (2004). Online Service Quality Dimensions and their Relationships with Satisfaction // International Journal of Service Industry Management. 15(3). P. 302–326.
22. Cheung, C.M. & Thadani, D.R. (2012). The Impact of Electronic Word-of-Mouth Communication: A Literature Analysis and Integrative Model // Decision Support Systems. 54(1). P. 461–470.
23. Gossen, H.H. (1854). Entwickelung der Gesetze des menschlichen Verkehrs und der daraus fließenden Regeln für menschliches Handeln. Braunschweig: F. Vieweg.
24. Kahneman, D., Knetsch, J.L., Thaler, R. (1990). Experimental Tests of the Endowment Effect and the Coase Theorem // Journal of Political Economy. 98(6). P. 1325–1348.
25. Bauer, C. & Wübker, G. (2015). Power Pricing für Banken: Wege aus der Ertragskrise. Frankfurt am Main: Campus.
26. Schulz, F., Schlereth, C., Mazar, N., Skiera, B. (2015). Payment Systems: Paying Too Much Today and Being Satisfied Tomorrow // International Journal of Research in Marketing. 32(3). P. 238–250.
27. Gourville, J.T. & Soman, D. (1998). Payment Depreciation: the Behavioral Effects of Temporally Separating Payments From Consumption // Journal of Consumer Research. 25(2). P. 160–174.
28. Thaler, R. (1980). Toward a Positive Theory of Consumer Choice // Journal of Economic Behavior & Organization. 1(1). P. 39–60.
29. Thaler, R. (1985). Mental Accounting and Consumer Choice // Marketing Science. 4(3). P. 199–214.
30. Thaler, R.H. & Sunstein, C.R. (2009). Improving Decisions about Health, Wealth and Happiness. London: Penguin.
31. Thaler, R.H. (1999). Mental Accounting Matters // Journal of Behavioral Decision Making. 12 (3). P. 183–206.
32. Thaler, R.H. (1994). Quasi Rational Economics. New York: Russell Sage Foundation.
33. Strobel y Serra, J. (2012). Schluss mit der Geschmacklosigkeit!: Die Ernährung der Deutschen. http://www.faz.net/aktuell/feuilleton/die-ernaehrung-der-deutschen-schluss-mit-der- geschmacklosigkeit-11680616.html. По состоянию на 17 марта 2015 г.
34. Tversky, A. & Kahneman, D. (1981). The Framing of Decisions and the Psychology of Choice // Science. 211(4481). P. 453–458.
35. Helson, H. (1964). Current Trends and Issues in Adaptation-Level Theory // American Psychologist. 19(1). P. 26–38.
36. Volkmann, J. (1951). Scales of Judgment and their Implications for Social Psychology. In J.H. Rohrer & M. Sherif (Eds.). Social Psychology at the Crossroads. The University of Oklahoma Lectures in Social Psychology (p. 273–298). Oxford: Harper.
37. Sherif, M. & Hovland, C.I. (1961). Social Judgment: Assimilation and Contrast Effects in Communication and Attitude Change. Yale Studies in Attitude and Communication. New Haven: Yale University Press.
38. Baumgartner, B. & Steiner, W.J. (2007). Are Consumers Heterogeneous in their Preferences for Odd and Even Prices? Findings from a Choice-Based Conjoint Study // International Journal of Research in Marketing. 24(4). P. 312–323.
39. Gedenk, K. & Sattler, H. (1999). The Impact of Price Thresholds on Profit Contribution – Should Retailers set 9-ending Prices? // Journal of Retailing. 75(1). P. 33–57.
40. Pauwels, K., Srinivasan, S., Franses, P.H. (2007). When Do Price Thresholds Matter in Retail Categories? // Marketing Science. 26(1). P. 83–100.
41. Bösener, K. (2015). Kundenzufriedenheit, Kundenbegeisterung und Kundenpreisverhalten. Fokus Dienstleistungsmarketing. Wiesbaden: Gabler.
42. Schröder, H. (2012). Handelsmarketing: Strategien und Instrumente für den stationären Einzelhandel und für Online-Shops mit Praxisbeispielen (2nd ed.). Wiesbaden: Gabler.
43. Kucher, E. (1985). Scannerdaten und Preissensitivität bei Konsumgütern. Wiesbaden: Gabler.
44. Levy, D., Lee, D., Chen, H., Kauffman, R.J., Bergen, M. (2011). Price Points and Price Rigidity // Review of Economics and Statistics. 93(4). P. 1417–1431.
45. Thomas, M. & Morwitz, V. (2005). Penny Wise and Pound Foolish: The Left-Digit Effect in Price Cognition // Journal of Consumer Research. 32(1). P. 54–64.
46. Автор неизвестен (2005). Rotkäppchen-Mumm steigert Absatz. http://www.lebensmittelzeitung.net. По состоянию на 17 декабря 2014 г.
47. Автор неизвестен (2006, April 26). Rotkäppchen will nach Rekordjahr Preise erhöhen Jeder dritte Sekt stammt aus dem ostdeutschen Konzern / Neuer Rosé / Mumm verliert weiter: Unternehmen. Frankfurter Allgemeine Zeitung. P. 23.
48. Автор неизвестен (2007). Sekt löst Turbulenzen aus. http://www.lebensmittelzeitung.net. По состоянию на 17 марта 2015 г.
49. Ginzberg, E. (1936). Customary Prices // The American Economic Review. 26(2). P. 296–310.