7. Carver, C. S., and White, T. L. (1994). Behavioral inhibition, behavioral activation, and affective responses to impending reward and punishment: The BIS/ BAS scales.
8. Keltner, D., Gruenfeld, D. H., and Anderson, C. (2003). Power, approach, and inhibition.
9. Higgins, E. T. (2000). Making a good decision: Value from fit.
10. Higgins, E. T. (1997). Beyond pleasure and pain.
Глава 2
1. Heath, C., Larrick, R. P., and Wu, G. (1999). Goals as reference points.
2. Kahneman, D., and Tversky, A. (1979). Prospect theory: An analysis of decision under risk.
3. Allen, E. J., Dechow, P. M., Pope, D. G., and Wu, G. (2017). Reference-dependent preferences: Evidence from marathon runners.
4. Dreze, X., and Nunes, J. C. (2011). Recurring goals and learning: The impact of successful reward attainment on purchase behavior.
5. Plans and the Structure of Behavior. New York: Holt, Rinehart, and Winston.
6. Ariely, D., and Wertenbroch, K. (2002). Procrastination, deadlines, and performance: Self-control by precommitment.
7. Zhang, Y, and Fishbach, A. (2010). Counteracting obstacles with optimistic predictions.
8. Brehm, J. W, Wright, R. A., Solomon, S., Silka, L., and Greenberg, J. (1983). Perceived difficulty, energization, and the magnitude of goal valence.
9. https://www.livestrong.com/article/320124-how-many-calo-ries-does-the-average-person-use-per-step/ https://www.mayoclinic. org/healthy-lifestyle / weight-loss/in-depth/calories / art-20048065
10. Bleich, S. N., Herring, B. J., Flagg, D. D., and Gary-Webb, T. L. (2012). Reduction in purchases of sugar-sweetened beverages among lowincome black adolescents after exposure to caloric information.
11. Thorndike, A. N., Sonnenberg, L., Riis, J., Barraclough, S., and Levy, D. E. (2012). A 2-phase inter-vention to improve healthy food and beverage choices.
12. Brehm, J. W. (1966). A Theory of Psychological Reactance. New York: Academic Press.
13. Ordonez, L. D., Schweitzer, M. E., Galinsky, A. D., and Bazerman, M. H. (2009). Goals gone wild: The systematic side effects of overprescribing goal setting.
14. Camerer, C., Babcock, L., Loewenstein, G., and Thaler, R. (1997). Labor supply of New York City cabdrivers: One day at a time.
15. Uetake, K., and Yang, N. (2017). Success Breeds Success: Weight Loss Dynamics in the Presence of Short-Term and Long-Term Goals.
16. Cochran, W., and Tesser, A. (1996). The “what the hell” effect: Some effects of goal proximity and goal framing on performance. In L. L. Martin and A. Tesser (Eds.),
17. Polivy, J., and Herman, С. P. (2000). The false-hope syndrome: Unfulfilled expectations of self-change.
18. Oettingen, G., and Sevincer, A. T. (2018). Fantasy about the future as friend and foe. In G. Oettingen, A. T. Sevincer, and P. Gollwitzer (Eds.),
Глава 3
Kerr, S. (1995). On the folly of rewarding A, while hoping for B.
В трагедии «Антигона» Софокл написал (около 440 г. до н. э.): «Никто не любит посланника, который приносит плохие новости».
«Эффект сверхоправдания»: Lepper, М. R., Greene, D., and Nisbett, R. E. (1973). Undermining children’s intrinsic interest with extrinsic reward: A test of the «overjustification» hypothesis.