Метод Jobs to Be Done. Проектирование клиентоориентированного продукта

Boysen, Mike. How to Get Results for Jobs to Be Done Interviews, Medium (Mar 2018), https://medium.com/@mikeboysen/jobs-to-be-done-interviews-79623d99b3e5.

Caldicott, Sarah Miller. Ideas-First or Needs-First: What Would Edison Say? [white paper] (Strategyn, 2009), https://strategyn.com/files/ideas-first-or-needs-first-what-would-edison-say-strategyn/ideas-first-or-needs-first-what-would-edison-say-strategyn.pdf.

Christensen, Clayton, Scott Anthony, Gerald Berstell, and Denise Nitterhouse. Finding the Right Job for Your Product, MIT Sloan Management Review (Apr 2007), https://sloanreview.mit.edu/article/finding-the-right-job-for-your-product.

Christensen, Clayton, Scott Cook, and Taddy Hall. Marketing Malpractice: The Cause and the Cure, Harvard Business Review (Dec 2005), https://hbr.org/2005/12/marketing-malpractice-the-cause-and-the-cure.

Christensen, Clayton, Taddy Hall, Karen Dillon, and David S. Duncan. Competing Against Luck (Harper Business, 2016).

Christensen, Clayton, Taddy Hall, Karen Dillon, and David S. Duncan. Know Your Customers’ “Jobs to Be Done”, Harvard Business Review (Sep 2016).

Christensen, Clayton and Laura Day. Integrating Around the Job to Be Done [white paper], Harvard Business School (May, 2016), https://hbr.org/product/integrating-around-the-job-to-be-done-module-note/611004-PDF-ENG.

Constable, Giff. Talking to Humans (Self-published, 2014).

Deloitte. Customer-Centricity: Embedding It into Your Organisation’s DNA [white paper] (2014), https://www2.deloitte.com/content/dam/Deloitte/ie/Documents/Strategy/2014_customer_centricity_deloitte_ireland.pdf.

Fenty, Karin. The Business Impact of Investing in Experience, [report] (Apr 2018).

Fogg, B. J. Fogg Behavior Model, behaviormodel.org (2019).

Gamez, Ruben. Doing SaaS Cancellation Interviews (the Jobs-to-be-Done Way), Extends Logic (Oct 2015), http://www.extendslogic.com/business/jobs-to-be-done-cancel-interviews/.

Garret, Jesse James. Elements of User Experience (New Riders, 2002).

Gibbons, Sarah. User Need Statements: The “Define” Stage in Design Thinking, Nielsen Norman Group

(Mar 2019).

Goodwin, Kim. Designing for the Digital Age: How to Create Human-Centered Products and Services (Wiley, 2009).

Gothelf, Jeff. Lean UX (O’Reilly, 2013).

Hackos, JoAnn and Janice C. Redish. User and Task Analysis for Interface Design (Wiley, 1998).

Hulick, Samuel. Applying Jobs-to-Be-Done to User Onboarding, with Ryan Singer! UserOnboard (2017), https://www.useronboard.com/ryan-singer-user-onboarding-jtbd/.

IBM. Needs Statements, IBM’s Enterprise Design Thinking Toolkit (Aug 2018), https://www.ibm.com/design/thinking/page/toolkit/activity/needs-statements.

Joffrion, Emily Fields. The Designer Who Changed Airbnb’s Entire Strategy, Forbes (Jul 2018).

Johnson-Laird, Philip. Mental Models (Harvard University Press, 1983).

Keuken, Maxim van de. Using Job Stories and Jobs-to-be-Done in Software Requirements Engineering, [Thesis, Utrecht University] (Nov 2017).

Klement, Alan. 5 Tips for Writing Job Stories, JTBD.info (Nov 2013), https://jtbd.info/5-tips-for-writing-a-job-story-7c9092911fc9.

Klement, Alan. Replacing the User Story with the Job Story, JTBD.info (Nov 2013).

Klement, Alan. Designing Features Using Job Stories, Inside Intercom, https://blog.intercom.com/using-job-stories-design-features-ui-ux/.

Klement, Alan. Design for Switching: Create Better Onboarding Experiences, JTBD News (Jul 2014), http://jobstobedone.org/news/design-for-switching-create-better-onboarding-experiences/.

Klement, Alan. The Forces of Progress, JTBD.info (May 2017), https://jtbd.info/the-forces-of-progress-4408bf995153.

Kniberg, Henrik and Anders Ivarsson. Scaling Agile @ Spotify with Tribes, Squads, Chapters & Guilds [white paper] (Oct 2012), https://blog.crisp.se/wp-content/uploads/2012/11/SpotifyScaling.pdf.

Kupillas, Kevin C. May the Forces Diagram Be with You, Always, JTBD.info (Sep 2017), https://jtbd.info/may-the-forces-diagram-be-with-you-always-applying-jtbd-everywhere-b1b325b50df3.

Levitt, Theodore. Marketing Myopia, Harvard Business Review (Jul 1960).

Lombardo, C. Todd, Bruce McCarthy, Evan Ryan, and Michael Connors. Product Roadmaps Relaunched (O’Reilly, 2017).

Lowdermilk, Travis and Jessica Rich. The Customer-Driven Playbook (O’Reilly, 2017).

Maurya, Ash. Running Lean (O’Reilly, 2012).

McGrath, Rita Gunther. The End of Competitive Advantage (Harvard Business Review Press, 2013).

Minor, Dylan, Paul Brook, and Josh Bernoff. Are Innovative Companies More Profitable? MIT Sloan Management Review (2017), https://sloanreview.mit.edu/article/are-innovative-companies-more-profitable/.