Почему мы едим то, что едим. Наука о том, как наш мозг диктует нам, что есть

33. B. Wansink, K. Van Ittersum, and J. E. Painter, «Ice-cream illusions: Bowls, spoons, and self-served portion sizes», American Journal of Preventive Medicine 31 (2006): 240–243; K. Van Ittersum and B. Wansink, «Plate size and color suggestibility: The Delboeuf Illusion’s bias on serving and eating behavior», Journal of Consumer Research 39 (2012): 215–228.

34. B. Wansink, J. E. Painter, and J. North, «Bottomless bowls: Why visual cues of portion size may influence intake», Obesity Research 13 (2005): 93-100.

35. B. Wansink and C. R. Payne, «Counting bones: Environmental cues that decrease food intake», Perceptual and Motor Skills 104 (2007) 273–276.

36. Wansink, Painter, and North, «Bottomless bowls».

37. См. Wadhera and Capaldi-Phillips, «A review of visual cues associated with food».

38. B. Wansink and P. Chandon, «Meal size, not body size, explains errors in estimating the calorie content of meals», Annals of internal medicine 145 (2006): 326–332.

39. https://www.ers.usda.gov/amber-waves/2011/march/will-calo-rie-labeling; Stephanie Rosenbloom, «Calorie Data to Be Posted at Most Chains», New York Times, March 23, 2010, http://www. nytimes.com/2010/03/24/business/24menu.html?_r=0.

40. D. W. Tang, L. K. Fellows, and A. Dagher, «Behavioral and neural valuation of foods is driven by implicit knowledge of caloric con-tent», Psychological Science 25 (2014): 2168–2176.

41. Chris Fuhrmeister, «Google Wants to Counit the Calories in Your Food Porn Photos», Eater, June 2, 2015, http://www.eater. com/2015/6/2/8715449-google-calorie-count-photos-im2calories.

42. J. Cantor et al., «Five years later: Awareness of New York City’s calorie labels declined, with no changes in calories purchased», Health Affairs 34 (2015): 1893–1990.

43. S. N. Bleich et al., «Reducing sugar-sweetened beverage consumption by providing caloric information: How black adolescents alter their purchases and whether the effects persist», American Journal of Public Health 104 (2014): 2417–2424.

44. Harvard Health Publications: Harvard Medical School, «Calories burned in 30 minutes for people of three different weights,» updated January 27, 2016, http://www. health.harvard.edu/diet-and-weight-loss/calories-burned-in-30-minutes-of-leisure-and-routine-activities.

ПРИМЕЧАНИЯ К СТР. 152–158

45. https://sageproject.com/product/driscolls-strawberries-16-oz.

46. B. Wansink and K. Van Ittersum, «Bottoms up! The influence of elongation on pouring and consumption volume», Journal of Consumer Research 30 (2003): 455–463; Wansink, «Environmental factors that increase the food intake and consumption volume of unknowing consumers».

47. A. S. Attwood et al., «Glass shape influences consumption rate for alcoholic beverages», PLoS ONE 7 (2012): e43007.

48. Dixon, «Cadbury facing revolt».

49. C. Spence, «Assessing the influence of shape and sound symbolism on the consumer’s response to chocolate», New Food 17 (2014): 59–62.

50. M. T. Fairhurst et al., «Bouba-Kiki in the plate: Combining crossmodal correspondences to change flavour experience», Flavour 4 (2015): 22.

51. P. C. Stewart and E. Goss, «Plate shape and colour interact to influence taste and quality judgments», Flavour 2 (2013): 27.

52. P. Liang et al., «Visual influence of shapes and semantic familiarity on human sweet sensitivity», Behavioral Brain Research 253 (2013): 42–47.

53. Spence, «Assessing the influence of shape and sound symbolism on the consumer’s response to chocolate».

54. См. C. Spence and M. K. Ngo, «Assessing the shape symbolism of the taste, flavour, and texture of foods and beverages», Flavour 1 (2012): 12.

55. V. Harrar and C. Spence, «The taste of cutlery: How the taste of food is affected by the weight, size, shape, and colour of the cutlery used to eat it», Flavour 2 (2013): 1-13.

56. A. J. Bremner et al., «‘Bouba’ and ‘Kiki’ in Namibia? A remote culture make similar shape-sound matches, but different shapetaste matches to Westerners», Cognition

126 (2013): 165–172.

58. Wadhera and Capaldi-Phillips, «A review of visual cues associated with food».

59. Там же.

ПРИМЕЧАНИЯ К СТР. 158–166

60. K. Okajima, J. Ueda, and C. Spence, «Effects of visual texture on food perception,» Journal of Vision 13 (2013): 1078, http:// jov.arvojournals.org/article.aspx?articleid=2143185.

ГЛАВА 6. ЗВУКИ И ЧУВСТВА

1. WD-50, in New York City in 2013.

2. https://www.starchefs.com/features/ten-international-pio-neers/ recipe-sound-of-the-sea-heston-blumenthal.shtml.