Эффект фрейминга. Как управлять вниманием потребителя в цифровую эпоху?

Живучесть плохих фреймов: Karla Hoff and Joseph E. Stiglitz, “Equilibrium Fictions: A Cognitive Approach to Societal Rigidity,” American Economic Review 100, no. 2 (May 2010): 141–46, https://www.aeaweb.org/articles?id=10.1257/aer.100.2.141.

Чтение про себя: Paul Saenger, Space Between Words: The Origins of Silent Reading (Palo Alto: Stanford University Press, 1997).

Проблема фрейма: John McCarthy and Patrick Hayes, “Some Philosophical Problems from the Standpoint of Artificial Intelligence,” vol. 4 of Machine Intelligence, eds. Bernard Meltzer and Donald Michie (Edinburgh: Edinburgh University Press, 1969), 463–502.

Робот Деннета: “Cognitive Wheels: The Frame Problem of AI,” in Minds, Machines and Evolution, ed. Christopher Hookway (Cambridge: Cambridge University Press, 1984), 129–51, dl.tufts.edu/concern/pdfs/7d279568g.

Задача о девяти точках: John Adair, Training for Decisions (London: Macdonald, 1971). Puzzle book: Sam Loyd, Sam Loyd’s Cyclopedia of 5000 Puzzles (New York: Lamb, 1914). In psychological experiments on creativity: Norman Maier, “Reasoning in Humans: I. On Direction,” Journal of Comparative Psychology 10, no. 2 (1930): 115–43; Norman Maier, “Reasoning in Humans: II. The Solution of a Problem and Its Appearance in Consciousness,” Journal of Comparative Psychology 12, no. 2 (1931): 181–94.

3. Каузальность

Размышления Бернанке у окна: Ben Bernanke, The Courage to Act: A Memoir of a Crisis and Its Aftermath (New York: Norton, 2015), 83.

История экономики: Joel Mokyr, “The Intellectual Origins of Modern Economic Growth,” Journal of Economic History 65, no. 2 (June 2005): 285–351, https://www.jstor.org/stable/3875064; Daniel R. Fusfeld, The Age of the Economist, 9th ed. (Boston: Addison– Wesley, 2002); Callum Williams, “Who Were the Physiocrats?” Economist, October 11, 2013, https://www.economist.com/free-exchange/2013/10/11/who-were-the-physiocrats; Kate Raworth, “Old Economics Is Based on False ‘Laws of Physics’ – New Economics Can Save Us,” Guardian, April 6, 2017, https://www.theguardian.com/global-development-professionals-network/2017/apr/06/kate-raworth-doughnut-economics-new-economics.

Взгляды Бернанке, согласно которым политика Федеральной резервной системы после биржевого краха 1929 года была ошибочной: Ben Bernanke, “Federal Reserve and the 2008 Financial Crisis,” speech given at George Washington University, March 27, 2012, C-SPAN video, 1:15:12, https://www.c-span.org/video/?305130-1/federal-reserve-2008-financial-crisis Ben Bernanke interviewed by Scott Pelley, 60 Minutes, “The Chairman,” March 15, 2009, YouTube video, 13:23, https://www.youtube.com/watch?v=odPf HY4ekHA.

Прозвище «Вертолетчик Бен»: Ben Bernanke, “Deflation: Making Sure ‘It’ Doesn’t Happen Here,” speech to the National Economists Club, Washington, DC, November 21, 2002, transcript, https://www.federalreserve.gov/BOARDDOCS/SPEECHES/2002/20021121/default.htm.

Последовательность краха финансовых учреждений: авторитетное свидетельство см.: Andrew Ross Sorkin, Too Big to Fail: The Inside Story of How Wall Street and Washington Fought to Save the Financial System– and Themselves (New York: Viking, 2009).

Сомнения франшизы McDonald’s в том, сможет ли она выплатить зарплату: интервью Роберта Смита с Эндрю Россом Соркиным, “Inside the Minds of Wall Street Execs,” NPR Weekend Edition, September 18, 2010, расшифровка и аудиозапись, https://www.npr.org/templates/story/story.php?storyId=129953853.

Опустошение банкоматов: The Untold Story of the 2008 Financial Crisis, directed by John Maggio, aired December 11, 2018, on HBO, https://www.hbo.com/vice/special-reports/panic-the-untold-story-of-the-2008-financial-crisis.

Баланс Федеральной резервной системы с 2008 по 2015: Elizabeth Schulze, “The Fed Launched QE Nine Years Ago – These Four Charts Show Its Impact,” CNBC, November 24, 2017, https://www.cnbc.com/2017/11/24/the-fed-launched-qe-nine-years-ago-these-four-charts-show-its-impact.html. См. также: Michael Ng and David Wessel, “The Fed’s Bigger Balance Sheet in an Era of ‘Ample Reserves,” Brookings, May 17, 2019, https://www.brookings.edu/blog/up-front/2019/05/17/the-feds-bigger-balance-sheet-in-an-era-of-ample-reserves/.

Люди мыслят каузально: Мы говорим здесь не о цепочке причин и следствий, а о каузальной связи в более широком смысле. Подробнее об этом см. Joseph Henrich, The Secret of Our Success: How Culture Is Driving Human Evolution, Domesticating Our Species, and Making Us Smarter (Princeton, NJ: Princeton University Press, 2015).